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(Sydney, Australia) Tuesday October 9, 2018 – Envisaged as natural oasis for Sydneysiders, the much-anticipated luxury display centre for Sydney’s most naturally luxurious development, Waterfall by Crown Group, will open to the public this weekend. 

The new Waterfall by Crown Group display centre design captures ultimate luxurious crafted detail. Apartment interiors offer fresh, modern luxury, utilising stone, timber and subtle hues.

Featuring the architecturally-designed and luxuriously-appointed kitchen and bathroom, the natural-filled display centre will open at 18 O’Dea Avenue, Waterloo on Saturday. Sydneysiders now have the chance to see for themselves the highly-anticipated naturally luxurious display centre.

Crown Group Director of Sales, Prisca Edwards said off-the-plan buyers often struggle to understand the intricacies of the architect’s plans while a display centre assists buyers in making an informed decision.

“Buyers at the least want to actually see, touch, and feel, before they make their final decision to buy their off-the-plan properties,” Mrs. Edwards said.

“By inspecting a display centre in person, prudent buyers can have a thorough understanding of what they’re buying into and be more confident in making their next move buying a dream home.

“As a leading Australian property developer, Crown Group is always proud of its own developments. We purposely build architecturally-designed display centres for each of our development offering buyers a good reference point as to the design, workmanship, finishes and general ambiance of the apartment.

“This is not only important for owner occupiers but also for investors. Display centre showcases the desired lifestyle and buyers can easily figure out if it suits their own lifestyle or if it’s attractive for future tenants,” Mrs. Edwards added.

Designed by award-winning architects SJB, the highly anticipated development Waterfall by Crown Group is currently under construction at 18 O’Dea Avenue in Waterloo, offering 331 residences within three iconic seven-storey buildings and a 20-storey sculptural tower including studios, one, two and three bedroom apartments, courtyard apartments and double-storey penthouses.

The $395-million development features lush, tropical landscaping and beautiful water gardens plus Australia’s largest man-made waterfall at seven-storeys high. Public art is a key element within the development: Mika Utzon Popov, grandson of Sydney Opera House architect Jørn Utzon, is creating a large-scale artwork integrated in the design.

Due to completion in 2019, the development also features Crown Group’s signature resort-style resident facilities including an Infinity rooftop pool with a sky garden and terrace, a recreational deck, a secluded bamboo-covered walkway, state-of-the-art cantilevered gym, a rooftop garden, a rooftop cinema, function room with a catering kitchen and music room with grand piano.

“Buyers are always looking for something special and unique, here at the new Waterfall by Crown Group display centre, they can explore the perfect balance of nature in sophisticated urban resort-style living,” said Mrs. Edwards.

“This iconic development also located right in Sydney’s Green Square precinct, in the heart of Waterloo, a premium location extremely convenient for residents who travel for work, as it’s just 10 minutes from the airport, 15 minutes to the city and 15 minutes to the beach.”

The new Waterfall by Crown Group display centre opens to the public this coming Saturday, October 13, 2018. It is located at 18 O’Dea Avenue, Waterloo, and will be open from 10am to 4pm, Monday to Sunday.

“We are pleased to release the final Waterfall by Crown Group apartments up for grabs,” Mrs. Edwards said.

“We are now offering our buyers attractive incentive – four percent stamp duty rebate on settlement until the end of October. It’s your last chance to secure a naturally luxurious apartment in Waterfall by Crown Group.”

The final collection of premium apartments in Waterfall by Crown Group is now available for sale ranging from $699,000 to $1,470,000. Limited number of luxury penthouses is also released for sale priced from $3.25m to $3.5m.

Waterfall by Crown Group is scheduled for completion in 2019 with Building A, B and D’s expected completion date in March and Building C in October.

For more information, please visit or call 1800 001 880.  


Media Interviews

Crown Group Director of Sales, Prisca Edwards is available for a limited number of interviews on request.

Editor’s Note

Images and video are available upon request including artist impressions, photographs of display apartments and computer-animated ‘fly-through’ footage of selected Crown Group developments.

Media Enquiries:

Lina Guo, Communications Executive at Crown Group

(02) 9925 0088 or 0429 459 510

About Crown Group

Crown Group Holdings (Crown Group) is a leading Australian property group specialising in property development, property investment and serviced apartments.

The company was co-founded by architect Mr. Iwan Sunito and engineer Mr. Paul Sathio with its first project in 1996.

Iwan Sunito graduated with Bachelor of Architecture (Hons) and Master of Construction Management from University of NSW. In 1993 Iwan became a Registered Architect in NSW and was awarded the UNSW Eric Daniels award for excellence in residential design.

In recent years Iwan received a number of awards including Indonesia’s Property & Bank Magazine Golden Leadership Award 2013, the 2013 Congress of Indonesian Diaspora Entrepreneur award and named a winner in the 2013 Ernst & Young Entrepreneur of the Year Awards. Iwan Sunito was also named Urban Taskforce Australia’s 2015 Property Person of the Year.

Paul Sathio graduated with a Bachelor degree in Civil Engineering from University of Technology Sydney (UTS) and a Masters of Engineering Science from University of NSW. Paul has more than two decades’ experience in the construction and development industry.

Past and recent projects

Since the company was founded in 1996, Crown Group has successfully completed major developments in Sydney’s best locations including Bondi, Bondi Junction, Parramatta, Ashfield, Epping, Homebush, Newington, Pennant Hills and Rhodes and most recently the 28-storey V by Crown Group in Parramatta. Today, Crown Group boasts a large portfolio of projects under development and in the pipeline and is currently developing four major projects; Infinity by Crown Group in Green Square, a 25-storey residential tower Arc by Crown Group in the heart of Sydney, Waterfall by Crown Group in Waterloo and Eastlakes Live in Sydney’s Eastern Suburbs.


Crown Group has been awarded more than 20 high-profile industry awards including the 2016 International Property Awards Best Residential High Rise Architecture Australia for V by Crown Group Parramatta, 2015 Master Builders Australia (MBA) NSW Excellence in Construction Awards for Viking by Crown Group Waterloo and 2014 Urban Development Institute of Australia (UDIA) NSW President’s award – considered one of the highest property development accolades in Australia – for the seven-tower, resort-style development Top Ryde City Living.

Top Ryde City Living was also named best High-Density Development in Australia at the UDIA awards for excellence 2014 and a Master Builders Association Excellence in Housing award 2013. Crown Group’s innovative, waterfront development Sanctum by Crown was awarded a Master Builders Association Excellence in Housing award 2012 and its hugely-successful ICON at Homebush was awarded HIA’s (Housing Industry Association) CSR Housing Awards 2007 Apartment Project of the Year.

Skye Hotel Suites

Crown Group launched its first Skye Hotel Suites in Parramatta in August 2017 with a second hotel to open in Sydney’s CBD in October 2018.

Future launches

Crown Group will launch its next project Mastery by Crown Group in November 2018.

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