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MONDAY 25 MARCH 2019  Leading Australian developer Crown Group, renowned for creating iconic buildings in Sydney, will launch its first project in Melbourne this year with a stunning new arts-themed residential project at Southbank, which received planning approval from City of Melbourne in January.

Following in Crown Group’s ground-breaking tradition, the arts-inspired apartment towers, designed by world-renowned Koichi Takada Architects, will be a design masterpiece that will become a landmark for Melbourne. The eye-catching design will change the face of Southbank and complement the Victorian Government’s $200 million redevelopment plan for the famous arts precinct.

The project is a joint venture with long-time Melbourne developer G3 Projects and will encompass two towers of 14 and 16 storeys set across a corner site of 2070sqm located at 175 Sturt Street. The two towers will host 152 luxurious studios, one, two and three-bedroom apartments and generous common areas.
G3 Projects has made a name for itself with numerous sophisticated boutique projects across Melbourne.

Residents will have access to Crown Group’s signature resort-style facilities, which include a rooftop lounge and garden, a theatre, children’s play area, gym and indoor pool. There will also be a ground-floor café and parking for 140 cars and 40 bicycles in a four-level podium.

The design seeks to celebrate Melbourne’s thriving arts scene and one of its key features is a community arts space in the lower level which will provide a space to host exhibitions and installations, as well as a cultural meeting point.

Crown Group Chairman and CEO Iwan Sunito said the project was part of Crown Group’s vision to grow a $3 billion development pipeline in Melbourne.

“This is the part of our think big, start small strategy,” he said. “Our bigger plan is to grow our pipeline in Melbourne, but we wanted to start with a single project first to test the market. Our vision is not just to build another apartment building, but to deliver a place to live that has a story.

“Melbournians are very passionate about arts and culture, it is one of the most cultural cities in the world, so we thought, why not create something that tells that story.

“We chose this site out of the many options that were available to Crown Group because it is strategically located in the arts precinct and close to St Kilda Road, with unblocked views to the city, and you can walk to all the galleries and theatres.

“Construction will start in 2021, which gives us the confidence to be able to deliver the project at the best time in the market cycle and allows investors to capitalise on potential uplift.”

Architect Koichi Takada said he was inspired by images in the arts to come up with the design, which has two striking curved white towers encircled by sinuous white “ribbons”.

“The ribbons will form a beautiful pattern that will gleam white, reflecting the light, creating an ever-changing canvas and a beacon to people in the surrounding area,” he said.

The project complements Victorian Government’s plan to invest more than $200 million over the next two years to reimagine Southbank and the surrounding arts precinct, which is expected to attract an extra three million visitors each year.

The precinct will house the new NGV Contemporary, a brand-new arts icon for Melbourne and Australia’s largest contemporary art and design gallery at 77 Southbank Boulevard. It will also host a new Australian Performing Arts Gallery and redevelop one of Melbourne’s most recognised landmarks, Arts Centre Melbourne’s Theatre.



Arc by Crown Group, Sydney (completed October 2018)

The residential tower and hotel Arc by Crown Group has become a global icon and brought a new sense of luxury to the heart of Sydney since it opened in October 2018. The building, designed by Koichi Takada Architects, offers residents 221 luxe apartments, a 73-room hotel, access to an Insta-famous indoor swimming pool and spa, new ground floor restaurants and stores and a private rooftop lounge and bar with amazing city views.

Infinity by Crown Group, Green Square (for completion late 2019)

Construction is nearly complete on Infinity by Crown Group, an iconic $575 million development on top of Green Square train station, which is set to become Sydney’s most sought-after place to live when it opens this year. The 20-storey building with 326 luxury apartments has captured the public’s attention with its iconic looped design by Koichi Takada Architects on the corner of Botany Road and Bourke Street.

The development will host an exciting new retail and dining precinct with more than 20 outlets, a 430-seat convention centre and 90-room hotel. It forms part of the $13 billion Green Square transformation that will see a new train station and aquatic centre open, in addition to the stunning Green Square public library which opened in 2018.

Waterfall by Crown Group, Waterloo (for completion late 2019)

Waterfall by Crown Group will be a landmark residential development when it is completed this year at 18 O’Dea Avenue, Waterloo, with one of Australia’s tallest man-made waterfall at 22m high and extensive landscaped garden areas and terraces. Designed by SJB architects, it offers a beautiful new community in three seven-storey buildings with 331 apartments, abundant lifestyle facilities, including a new park in the Lachlan precinct. It sets itself apart with its natural design features including a tranquil internal lagoon, mature trees and a rooftop escape with an outdoor cinema, a tropical bamboo walk and infinity rooftop pool. There will also be a function room for residents and a music room with a grand piano.

Mastery by Crown Group (for completion 2021)

This extraordinary $500 million five-building new community will be like nothing else in Australia. Developed in a joint venture between Crown Group and Mitsubishi Jisho Residence, it will have 372 luxury apartments and a Japanese-themed design and Sydney’s first Japanese “eat street” on 1600sqm of retail space. World-renowned Japanese architect Kengo Kuma has designed a 19-storey tower with lush greenery and timber-clad “stacked forest” façade. Japanese-Australian architect Koichi Takada has designed three towers and has created apartment interiors with an interplay of light (hikari) and shadow (kage). The fifth tower is designed by established Sydney architects Silvester Fuller.


Media Interviews – available on request

Crown Group Chairman and CEO Iwan Sunito

Images & video

Images of Crown Group’s current projects can be found in the Dropbox link here:

Media Enquiries – Crown Group

Natasha Granath, PR & Communications Manager

(02) 8904 7051

Lina Guo, Communications Executive

(02) 9925 0088 or 0429 459 510

Media Enquiries – Koichi Takada Architects

Isabelle Reynolds

(02) 9698-8510

About Crown Group

Crown Group Holdings (Crown Group) is a leading Australian property group specialising in property development, property investment and serviced apartments. The company was co-founded by architect Mr. Iwan Sunito and engineer Mr. Paul Sathio with its first project in 1996.

Crown Group has successfully completed major developments in Sydney’s best locations including Bondi, Bondi Junction, Parramatta, Ashfield, Epping, Homebush, Newington, Pennant Hills and Rhodes and most recently the 25-storey Arc by Crown Group in Sydney CBD.

Today, Crown Group boasts a $5bn portfolio of projects under development and in the pipeline and is currently developing four major projects in the Sydney area: Infinity by Crown Group in Green Square; the $500 million five tower precinct Mastery by Crown Group in Waterloo being developed with Mitsubishi Jisho Residence; Waterfall by Crown Group in Waterloo; and Eastlakes Live by Crown Group the most exciting new address in the Eastern Suburbs.

Crown Group launched its first SKYE Hotel Suites in Parramatta in August 2017 and SKYE Suites Sydney in October 2018.


Crown Group has been awarded more than 30 high-profile industry awards including the 2018 UDIA NSW Best Mixed-Use Development and 2016 International Property Awards Best Residential High Rise Architecture Australia for V by Crown Group Parramatta; 2017 Property Council of Australia’s Annual Property Congress’ one of the World’s best projects for Infinity by Crown Group; 2017 Master Builders Association (MBA) NSW Excellence in Construction Awards for Skye by Crown Group, 2015 International Property Awards Best Residential Development Australia for Arc by Crown Group, 2015 Master Builders Australia (MBA) NSW Excellence in Construction Awards for Viking by Crown Group Waterloo and 2014 Urban Development Institute of Australia (UDIA) NSW President’s award – considered one of the highest property development accolades in Australia – for the seven-tower, resort-style Top Ryde City Living.

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