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(Sydney, Australia) Tuesday 20th November 2018 – Design lovers and luxury lifestyle visionaries buy into Crown Group’s vision for Waterloo in their latest development, Mastery by Crown Group, a precinct of architectural masterpieces.

Sydneysiders flocked to the company’s headquarters at 9.00am on Saturday 17th November in a bid to secure one of these luxury apartments, achieving $40 million in sales of the first allocation within hours. With locals snapping up the majority of the homes, a global launch of Mastery by Crown Group in Jakarta, Surabaya, Shanghai, Hongkong, and soon in Singapore and Tokyo, also opens up its door for international buyers to purchase one of the first stage apartments with the second stage of sales to commence in early 2019.

Kengo Kuma’s ‘stacked forest’ apartment building is a striking focal point at the heart of the development, providing a warm and natural atmosphere with a seamless vertical garden. The modern, Japanese-inspired façade is aptly complemented by the vibrant palette conferred by the greenery, which will shift with the seasons to imbue the building with life. Proving as popular as predicted amongst buyers, Building C sold majority of its apartments those were released on sale.

Inspired by the interplay of light (hikari) and shadow (kage), apartment interiors designed by the award-winning Koichi Takada Architects, features modern and sophisticated urban lifestyle. Japanese inspired conceptual interior design offers natural, neutral modern luxury, utilizing generous use of timber-like materials and soft, warm hues.

The most sought-after apartments, two dual keys, worth $1.9 and $2.01 million respectively, were sold at Saturday’s sales launch showing luxury apartments with distinguished design and stunning views, with Mastery by Crown Group just 5km from the CBD, are still in high demand.

Crown Group Chairman and Group CEO Iwan Sunito is confident about Sydney’s property market saying, “The success of Mastery by Crown Group’s sales launch is evidence of the strong demand for high-quality apartments in the right location; and affirms the appeal of Waterloo as an up-and-coming area just 5km from the CBD. Sales on Saturday reflected Mastery by Crown Group’s extraordinary architectural design from the best of the best in the industry – Kengo Kuma, Koichi Takada and Silvester Fuller. Together, we have created a green urban oasis that offers a vibrant street culture and resort-style living for happy and healthy residents,” concludes Iwan Sunito.

In addition to residential apartments, Crown Group will create a Japanese Eat Street, offering an unrivalled and authentic dining experience for urban dwellers. From the sprawling streets of Tokyo’s Shibuya and Shinjuku special wards, replete with bustling Izakaya, sushi trains and ramen restaurants, to the more formal and reverential tea house that serve Cha-kaiseki, Mastery by Crown Group will offer exemplary eateries.

Mastery by Crown Group’s Project Director of Sales Prisca Edwards said “We saw a true mix of both investors and owner-occupiers on Saturday; from first home buyers and young professionals, to downsizing couples and young families, with the latter now defining one quarter of Australia’s total apartment population. Families want to live close to the CBD, good schools and public transport with the convenience of apartment living.”

“From an investment perspective, purchasing off plan means buyers can purchase at today’s prices, so that by the time construction finishes, their property will have likely increased in value, providing a financial advantage,” concludes Prisca Edwards.

A Mastery by Crown Group buyer, George said, “This is our second Crown Group purchase. We are always thoroughly impressed with the quality of the apartments. The attention to detail on the furnishings and finishes is impeccable, and every aspect of the design ensures a pleasant, seamless way of living to complement our busy lifestyle. We love that Crown Group’s philosophy is not to just sell a luxury residence, but to sell a lifestyle, with modern facilities and shopping at your doorsteps.”

A collection of premium apartments in Mastery by Crown Group is now available for sale priced from $632,000.

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Limited media Interviews available upon request:

  • Crown Group Chairman and Group CEO, Iwan Sunito
  • Mastery by Crown Group Project Director of Sales, Prisca Edwards

Editor’s Note

Images and animation are available to download here:

Media Enquiries:

Jane Zouch, Account Manager at Dialogue PR
(02) 9194 6685 or 0409 659 801

Lina Guo, Communications Executive at Crown Group

(02) 9925 0088 or 0429 459 510

About Crown Group

Crown Group Holdings (Crown Group) is a leading Australian property group specialising in property development, property investment and serviced apartments. The company was co-founded by architect Mr. Iwan Sunito and engineer Mr. Paul Sathio with its first project in 1996, since establishing a portfolio of projects under construction and in the pipeline worth $5 billion.

Iwan Sunito graduated with Bachelor of Architecture (Hons) and Master of Construction Management from University of NSW. In 1993 Iwan became a Registered Architect in NSW and was awarded the UNSW Eric Daniels award for excellence in residential design. Iwan was awarded an EY Entrepreneur of the Year Award 2013 and was also named Urban Taskforce Australia’s Property Person of the Year 2015.

Paul Sathio graduated with a Bachelor of Civil Engineering from University of Technology Sydney (UTS) and a Masters of Engineering Science from University of NSW. Paul has more than two decades’ experience in the construction and development industry.

Past and recent projects

Since the company was founded in 1996, Crown Group has successfully completed major developments in Sydney’s best locations including Bondi, Bondi Junction, Parramatta, Ashfield, Epping, Homebush, Newington, Pennant Hills and Rhodes and most recently the 28-storey V by Crown Group in Parramatta. Today, Crown Group boasts a large portfolio of projects under development and in the pipeline and is currently developing four major projects; Infinity by Crown Group in Green Square, a 25-storey residential tower Arc by Crown Group in the heart of Sydney, Waterfall by Crown Group in Waterloo and Eastlakes Live in Sydney’s Eastern Suburbs.


Crown Group has been awarded more than 20 high-profile industry awards including the 2018 UDIA NSW Best Mixed-Use Development for V by Crown Group Parramatta, 2015 Master Builders Australia (MBA) NSW Excellence in Construction Awards for Viking by Crown Group Waterloo and 2014 Urban Development Institute of Australia (UDIA)

NSW President’s award – considered one of the highest property development accolades in Australia – for the seven-tower, resort-style development Top Ryde City Living.

Top Ryde City Living was also named best High-Density Development in Australia at the UDIA awards for excellence 2014 and a Master Builders Association Excellence in Housing award 2013. Crown Group’s innovative, waterfront development Sanctum by Crown was awarded a Master Builders Association Excellence in Housing award 2012 and its hugely-successful ICON at Homebush was awarded HIA’s (Housing Industry Association) CSR Housing Awards 2007 Apartment Project of the Year.

Skye Hotel Suites

Crown Group launched its first SKYE Hotel Suites in Parramatta in August 2017 with a second SKYE Suites opened in Sydney’s CBD on 18 October 2018.

Future launches

Crown Group will launch its next project in West End Brisbane in 2019.

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