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(Sydney, Australia) Friday August 7, 2015 – An Australian property developer has opened the doors at a spectacular new project gallery in Sydney.

Attracting interest from property and design enthusiasts across Sydney, Crown Group’s Waterloo Project Gallery provides a long-awaited look at apartment designs within the award-winning project Infinity by Crown Group.

The $575-million 401-apartment development is set to begin sales on August 29.

Renowned for its architecturally-designed interiors and luxury finishes, Crown Group has taken its latest project gallery to a new level; showcasing a full-sized one-bedroom suite and a penthouse display complete with a full kitchen and bathroom.

Buyers have the chance to see for themselves the much-anticipated luxurious penthouse finishes including luxury leather walls, Miele appliances alongside a spectacular scale model of the completed building.

Set to become a landmark at Sydney’s Green Square Town Centre, Infinity by Crown Group will be located close to Green Square train station, one stop from Sydney’s Central train station, at 301-303 Botany Road Zetland.

Crown Group Project and Commercial Sales Director Roy Marcellus said buyers were eager to see the stunning Infinity by Crown Group interior design on display at the new project gallery.

Crown Group’s Waterloo Project Gallery is located on the ground floor of Crown Group’s multi-award-winning development Viking by Crown at 30-36 O’Dea Ave Waterloo.

Apartments at Infinity by Crown Group will fuse luxury, simplicity and comfort with innovative design, Mr Marcellus said.

“Infinity by Crown Group combines forward-thinking innovative apartment design with simple and elegant interiors,” Mr Marcellus said.

“Our new Waterloo Project Gallery showcases the luxury finishes and innovative design for which Crown Group is renowned.

“Since the Crown Group Waterloo Project Gallery opened over the weekend we’ve been inundated with buyers eager to see this award-winning design for themselves.

“Future residents will experience the highest level of amenities and everyday luxury; all in this landmark location in Sydney’s new Green Square Town Centre,” he added.

Designed by Koichi Takada Architects, Infinity by Crown Group features an infinity-edge pool, spa, gym, music rooms, theatre, concierge, a roof top terrace and sky lounge. All apartments will be fitted with world-renowned Miele appliances.

Crown Group had been inundated with enquiries for the development ahead of the launch later this month, Mr. Marcellus said

“The interest in Infinity by Crown Group is phenomenal. We anticipate a successful sales launch on August 29,” he added.

Awarded the 2014 UDIA NSW Concept Design award, the 20-storey Infinity by Crown Group challenges conventional residential apartment design with a unique looped shape and 1180-sqm open-air garden plaza surrounded by retail outlets, restaurants and cafés.

Crown Group CEO Iwan Sunito unveiled the final design of the building at a red-carpet event at Sydney’s Carriageworks last Thursday.

A full collection of artist impressions and an audience-captivating video were revealed at the event.

“As a developer I want to be able to create buildings which are beautiful and innovative; buildings which respond to the needs of the future; buildings which will stand the test of time,” Mr Sunito said.

“This gateway site in Sydney’s new Green Square precinct demanded something completely new, something which has never been built before,” Mr Sunito added.

Infinity by Crown Group is located less than six kilometres from Sydney’s CBD on the corner of Bourke Street and Botany Road, within the City of Sydney’s $8-billion Green Square Urban Renewal area.

Construction of Infinity by Crown Group will be completed in 2019.

Apartment sales will begin at same-day launch events to be held in Sydney, Indonesia and Singapore on August 29.

Apartment prices start from $650 000.

Crown Group is now accepting expressions of interest for Infinity by Crown Group at


Crown Group’s Waterloo Project Gallery is located on the ground floor of Crown Group’s multi-award-winning development Viking by Crown, 30-36 O’Dea Ave Waterloo.

Crown Group’s Waterloo Project Gallery is now open seven-days 10am-4pm or by appointment.

For more information or to enquire visit or phone 1300 149 868.





Media Opportunity

What: Photo, Vision and Interview Opportunity, Crown Group Project and Commercial Sales Director Roy Marcellus

Where: Crown Group Waterloo Project Gallery, Viking by Crown, 30-36 O’Dea Ave Waterloo
When: Monday August 10, 3pm or by appointment


Media Interviews

Crown Group Project and Commercial Sales Director Roy Marcellus is available for a limited number of interviews on request.

Editor’s Note

Images and video are available upon request including artist impressions, photographs of display apartments and computer-animated ‘fly-through’ footage of selected Crown Group developments.


Media Enquiries:

Kate Prideaux, General Manager of Communications & Public Relations

(02) 9925 0088 or 0401 863 436

About Crown Group


Crown Group Holdings (Crown Group) is a leading Australian property group specialising in property development, property investment and serviced apartments.

Founded in 1994, Crown Group has offices in Australia, Indonesia and Singapore and is currently developing in Australia and Indonesia.

The company was co-founded by architect Mr Iwan Sunito and engineer Mr Paul Sathio in 1994.

Iwan Sunito graduated with Bachelor of Architecture (Hons) and Master of Construction of Management from University of NSW. In 1993 Iwan became a Registered Architect in NSW and was awarded the UNSW Eric Daniels award for excellence in residential design.

In recent years Iwan received a number of awards including Indonesia’s Property & Bank Magazine Golden Leadership Award 2013, the 2013 Congress of Indonesian Diaspora Entrepreneur award and named a winner in the 2013 Ernst & Young Entrepreneur of the Year Awards.
Paul Sathio graduated with a Bachelor degree in Civil Engineering from University of Technology Sydney (UTS) and a Masters of Engineering Science from University of NSW. Paul has more than two decades’ experience in the construction and development industry.

Past and recent projects

Since the company was founded 21 years ago, Crown Group has successfully completed major developments in Sydney’s best locations including Bondi, Bondi Junction, Parramatta, Ashfield, Epping, Homebush, Newington, Pennant Hills and Rhodes and most recently Viking by Crown, a 10-storey residential complex in Waterloo.

Today, Crown Group boasts a large portfolio of projects under development and in the pipeline and is currently developing four major projects; V by Crown, a 29-storey residential tower in Parramatta, Skye by Crown a 20-storey development in North Sydney, Crown Ashfield, in Sydney’s thriving inner-west and Sydney by Crown in the heart of Sydney’s CBD.

After selling out Top Ryde City Living in October last year, Crown Group launched Sydney by Crown in November, resulting in more than $170 million in apartments sold within four hours.


Crown Group was recently awarded the Urban Development Institute of Australia (UDIA) NSW President’s award – considered one of the highest property development accolades in Australia – for its seven-tower, resort-style development Top Ryde City Living.

Top Ryde City Living was also named best High-Density Development in Australia at the UDIA awards for excellence 2014 and a Master Builders Association Excellence in Housing award 2013. Crown Group’s innovative, waterfront development Sanctum by Crown was awarded a Master Builders Association Excellence in Housing award 2012 and its hugely-successful ICON at Homebush was awarded HIA’s (Housing Industry Association) CSR Housing Awards 2007 Apartment Project of the Year.

Future launches

Crown Group will launch a number of projects this year including the award-winning architectural landmark development Infinity by Crown Group.

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