(Sydney, Australia) Friday July 31, 2015 – An Australian property developer has broken with tradition in a revolutionary new apartment building set to become a landmark at Sydney’s Green Square.
The innovative design for the $575-million Infinity by Crown Group soon to be built at the Green Square Town Centre was revealed during a star-studded event at Sydney’s Carriageworks last night.
Crown Group Chief Executive Iwan Sunito was joined by City of Sydney Lord Mayor Clover Moore, Former NSW Premier Nick Greiner, model Megan Gale, singer Darren Percival, The Block judge Darren Palmer, RedBalloon founder Naomi Simpson, star players from the Sydney Kings basketball team, Seven Network’s Kylie Gillies and more than 2000 guests on the evening.
Awarded the 2014 UDIA NSW Concept Design award, the 20-storey, 401-apartment Infinity by Crown Group challenges conventional residential apartment design with a unique looped shape and 1180-sqm open-air garden plaza surrounded by retail outlets, restaurants and cafés.
“As a developer I want to be able to create buildings which are beautiful and innovative; buildings which respond to the needs of the future; buildings which will stand the test of time,” Mr Sunito said.
“In selecting the concept for Infinity by Crown Group we looked for a design which would become a key pillar in the new Green Square precinct, work in harmony with the public spaces and most importantly a design which would be modern and beautiful for years to come.
“This gateway site in Sydney’s new Green Square precinct demanded something completely new, something which has never been built before,” Mr Sunito added.
Designed by Koichi Takada Architects, Infinity by Crown Group features an infinity-edge pool, spa, gym, music rooms, theatre, concierge, a roof top terrace and sky lounge.
More than 500 official expressions of interest and thousands of enquiries have been received for Infinity by
“Buildings have the power to move people; to inspire people and to affect their surroundings for many decades,” Mr Sunito added.
“We hope Infinity by Crown Group will be a leading light in Sydney’s changing cityscape.”
City of Sydney Lord Mayor Clover Moore said the unveiling of Infinity by Crown Group was a step forward in the continued evolution of the city’s Green Square precinct.
Infinity by Crown Group is located less than six kilometres from Sydney’s CBD on the corner of Bourke Street and Botany Road close to Green Square train station, within the City of Sydney’s $8 billion Green Square Urban Renewal area.
By 2030, Green Square Urban Renewal area is expected to have around 54,000 residents and 22,000 workers.
“The $8 billion Green Square development is one of the biggest and most significant development sites in Australia. The City is investing $440 million to make it one of the most desirable places to live, work and invest.
“We’re pursuing design excellence for our own facilities including a new library and plaza and an aquatic centre and it’s terrific to see private developers follow our lead. Infinity by Crown Group is an innovative design and an exciting addition to the area,” Cr Moore said.
Perhaps its most striking features, the building’s unique looped shape along with a void in its north-facing façade will allow natural light to penetrate a central landscaped plaza and apartment balconies, which may have otherwise been shaded.
A tiered apartment structure on the development’s south side – complete with cascading external gardens – will provide year-round daylight to south-facing apartments; while a northern-side lounge and function room, The Sky Lounge, will capture northern views and light from the north.
A large scale building model along with a full collection of artist impressions and video were revealed at the event.
Guests were the first to enjoy the new ultra-smooth Jack Daniel’s No.27 Gold whiskey which is matured in golden-hued maple barrels and twice charcoal mellowed, imparting it with hints of maple and a smooth finish.
A delicious Vanilla & Blood Orange Sour cocktail made with Jack Daniel’s No.27 was served with hand-crafted chocolates and cakes.
Construction of Infinity by Crown Group will be completed in 2019.
Apartment sales will begin on August 29.
Crown Group is now accepting expressions of interest for Infinity by Crown Group at www.crowngroup.com.au
For more information visit www.crowngroup.com.au or phone 1300 859 473.
Crown Group CEO Iwan Sunito is available for a limited number of interviews on request.
Images and video are available upon request including artist impressions, photographs of display apartments and computer-animated ‘fly-through’ footage of selected Crown Group developments.
Kate Prideaux, General Manager of Communications & Public Relations
(02) 9925 0088 or 0401 863 436
Dominique Kuhne, Communications Executive
(02) 9925 0088 or 0432 230 425
About Crown Group
Crown Group Holdings (Crown Group) is a leading Australian property group specialising in property development, property investment and serviced apartments.
Founded in 1994, Crown Group has offices in Australia, Indonesia and Singapore and is currently developing in Australia and Indonesia.
The company was co-founded by architect Mr Iwan Sunito and engineer Mr Paul Sathio in 1994.
Iwan Sunito graduated with Bachelor of Architecture (Hons) and Master of Construction of Management from University of NSW. In 1993 Iwan became a Registered Architect in NSW and was awarded the UNSW Eric Daniels award for excellence in residential design.
In recent years Iwan received a number of awards including Indonesia’s Property & Bank Magazine Golden Leadership Award 2013, the 2013 Congress of Indonesian Diaspora Entrepreneur award and named a winner in the 2013 Ernst & Young Entrepreneur of the Year Awards.
Paul Sathio graduated with a Bachelor degree in Civil Engineering from University of Technology Sydney (UTS) and a Masters of Engineering Science from University of NSW. Paul has more than two decades’ experience in the construction and development industry.
Past and recent projects
Since the company was founded 21 years ago, Crown Group has successfully completed major developments in Sydney’s best locations including Bondi, Bondi Junction, Parramatta, Ashfield, Epping, Homebush, Newington, Pennant Hills and Rhodes and most recently Viking by Crown, a 10-storey residential complex in Waterloo.
Today, Crown Group boasts a large portfolio of projects under development and in the pipeline and is currently developing four major projects; V by Crown, a 29-storey residential tower in Parramatta, Skye by Crown a 20-storey development in North Sydney, Crown Ashfield, in Sydney’s thriving inner-west and Sydney by Crown in the heart of Sydney’s CBD.
After selling out Top Ryde City Living in October last year, Crown Group launched Sydney by Crown in November, resulting in more than $170 million in apartments sold within four hours.
Crown Group was recently awarded the Urban Development Institute of Australia (UDIA) NSW President’s award – considered one of the highest property development accolades in Australia – for its seven-tower, resort-style development Top Ryde City Living.
Top Ryde City Living was also named best High-Density Development in Australia at the UDIA awards for excellence 2014 and a Master Builders Association Excellence in Housing award 2013. Crown Group’s innovative, waterfront development Sanctum by Crown was awarded a Master Builders Association Excellence in Housing award 2012 and its hugely-successful ICON at Homebush was awarded HIA’s (Housing Industry Association) CSR Housing Awards 2007 Apartment Project of the Year.
Crown Group will launch a number of projects this year including the award-winning architectural landmark development Infinity by Crown Group.
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