(Sydney, Australia) Monday, November 17, 2014 – Australian property developer Crown Group has opened its new display suite ahead of the launch of Sydney by Crown this Saturday.

The Grand Opening of the Sydney by Crown Display Suite was marked with an invitation-only media event held at the display suite at Level 29, 1 Market Street, overlooking Darling Harbour and the Sydney by Crown building site today.

The new $250-million tower to be built at 161 Clarence Street, Sydney will begin sales with same-day launch events in Sydney, Jakarta and Singapore on Saturday, November 22.

The new Sydney by Crown display suite showcases the innovative, modern interiors within the landmark 220-apartment tower, set to be the only new apartment building in the central business district (CBD) to be launched before the end of the year.

Designed by internationally renowned Koichi Takada Architects and chosen from a selection of world-class designs during an international design competition, the 25-storey building will feature heritage-inspired lower levels transitioning to a modern glass-and-steel tower, capped with dozens of steel arches.

The unique arches will envelope the tower’s rooftop bar and garden, forming a striking addition to Sydney’s skyline.

Lower levels will include an eight-storey cathedral-like atrium rising 20 metres above street level over a new public laneway between Kent and Clarence Streets, joining historic Skittle Lane.

The tower will be within walking distance to Sydney’s new waterfront precinct at Barangaroo, new Sydney Convention and Exhibition Centre, Wynyard station and Darling Harbour.

Construction is scheduled for completion in late 2017.

Crown Group CEO Iwan Sunito said Sydney by Crown would become one of Sydney’s architectural centerpieces and a globally recognized icon.

Sydney by Crown will also be home to a collection of Crown Suites.

“Sydney by Crown draws on Crown Group’s 18 years’ experience developing some of the most prestigious and award-winning projects in Sydney. We had clear vision to create a building to reflect the international, forward-thinking nature of Sydney,” Mr Sunito said.

“The launch of Sydney by Crown is an important milestone for Crown Group as we continue to experience solid growth both locally and overseas.”

“Sydney by Crown has already proved popular in Australia and internationally and we anticipate a strong result this weekend,” he said.

“Sydney by Crown will be unlike anything seen before in Sydney.”

Crown Group was flooded with enquiries after Sydney by Crown registrations of interest opened earlier this year and now has received hundreds of expression of interest deposits ahead of this weekend’s launch.

The final apartment at Crown Group’s multi-award-winning, seven-tower development Top Ryde City Living was sold last week.

Crown Group has received a host of awards in recent years including UDIA NSW Concept Design Award 2013 and 2014, UDIA High Density Development award 2013, UDIA NSW President’s award 2013 and a Master Builders Association Excellence in Housing Award 2013.

At ground level residents will have access to health and fitness facilities including a pool and gymnasium.

Sydney by Crown’s spectacular rooftop will include water features, greenery and a rooftop bar open to residents and guests.

Launched last year with an impressive $100 million worth of apartments sold within the first week, Crown Group’s North Sydney project, Skye by Crown, features an infinity-edge rooftop pool, top-floor gym and indoor/outdoor common area.

After a string of successful residential projects in Sydney since it formed 18 years ago, Crown Group has established a solid reputation around the world for its resort-style amenities and aftersales service.

Founded in Sydney in 1996, Crown Group has successfully completed major developments in Sydney’s best locations including Bondi, Bondi Junction, Parramatta, Ashfield, Epping, Homebush, Newington, Pennant Hills and Rhodes.

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Media interviews
Crown Group CEO Iwan Sunito and Director of Sales and Marketing Adam Sparkes are available for a limited number of interviews on request.

Editor’s Note
Images and video are available upon request including artist impressions, photographs of display apartments and computer-animated ‘fly-through’ footage of selected Crown Group developments.

Sydney by Crown external, internal and aerial images are also available to download via Dropbox here

Media enquiries
Kate Prideaux, General Manager of Communications & Public Relations
(02) 9925 0088 or 0401 863 436

Dominique Kuhne, Communications Executive
(02) 9925 0088 or 0433 887 449

About Crown Group

Crown International Holdings Group (Crown Group) is a leading Australian property group, active in property development and property investment in Sydney.
The company was co-founded by architect Mr Iwan Sunito and engineer Mr Paul Sathio in 1996.
Iwan Sunito graduated with Bachelor of Architecture (Hons) and Master of Construction of Management from University of NSW. In 1993 Iwan became a Registered Architect in NSW and was awarded the UNSW Eric Daniels award for excellence in residential design.
In recent years Iwan received a number of awards including Indonesia’s Property & Bank Magazine Golden Leadership Award 2013, the 2013 Congress of Indonesian Diaspora Entrepreneur award and named a winner in the 2013 Ernst & Young Entrepreneur of the Year Awards.
Paul Sathio graduated with a Bachelor degree in Civil Engineering from University of Technology Sydney (UTS) and a Masters of Engineering Science from University of NSW. Paul has more than two decades’ experience in the construction and development industry.
Crown Group was recently awarded the Urban Development Institute of Australia (UDIA) NSW President’s award – considered one of the highest property development accolades in Australia – for its resort-style development Top Ryde City Living.
Top Ryde City Living was also named best High-Density Development in Australia at the UDIA awards for excellence 2014 and a Master Builders Association Excellence in Housing award 2013.
Crown Group’s innovative, waterfront development Sanctum by Crown was awarded a Master Builders Association Excellence in Housing award 2012 and its hugely-successful ICON at Homebush was awarded HIA’s (Housing Industry Association) CSR Housing Awards 2007 Apartment Project of the Year.
Since the company was founded 18 years ago, Crown Group has successfully completed major developments in Sydney’s best locations including Bondi, Bondi Junction, Parramatta, Ashfield, Epping, Homebush, Newington, Pennant Hills and Rhodes.
Today, Crown Group boasts a $3.5 billion portfolio of projects under development and in the pipeline and is currently developing four major projects, Top Ryde City Living, a seven-tower development in Top Ryde, Viking by Crown, a 10-storey residential complex in Waterloo, V by Crown, a 29-storey residential tower in Parramatta and Skye by Crown a 20-storey development in North Sydney launched in June 2013.
Crown Group launched Viva by Crown, the final stage of Top Ryde City Living in August last year and will launch Sydney by Crown in the heart of Sydney’s CBD in November 2014.


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