PRESS BLOG BANNERS_Media Release-2
Aug
28
2014

SPENCE & LYDA TRANSFORM SYDNEY’S COVETED VIKING BY CROWN PENTHOUSE

(Sydney, Australia) Thursday, August 28, 2014 – A luxury Sydney penthouse has become the ultimate real-life gallery for a leading Australian furniture retailer.

After 17 years inspiring interior designers across Australia, Sydney-based furniture and homewares retailer and wholesaler Spence & Lyda have teamed with Australian property developer Crown Group to create the ultimate in luxury living in the inner-city ring suburb of Waterloo.

Located less than 5 km from Sydney’s Central Business District, the brand-new three-bedroom Viking by Crown penthouse sits on the top floor of Crown Group’s new architecturally-designed building and will open to the public from the first week of October.

Spence & Lyda founder Fiona Spence said she was delighted when Crown Group asked her to style the 212 sq m penthouse with views across Sydney’s skyline.

After a successful career in costume design, living and working in Sydney and Los Angeles, including styling music videos for likes of Michael Jackson and Phil Collins, Fiona returned to her hometown in the ‘80s and started Spence & Lyda.

Spence & Lyda has since earned a reputation for creating stunning highly-livable interiors across Australia and are known for sourcing the best furniture and design pieces from around the globe.

In styling the Viking by Crown luxury penthouse, Spence & Lyda focused on bringing the outside world in, Fiona explained.

“When I first walked into the apartment I was drawn to the living room and the outdoor space,” Fiona said.

“We were standing there as the sun went down and I was struck by the amazing quality of natural light.We worked with the apartment’s own elements to bring that light in.”

To furnish the modern penthouse Spence & Lyda selected an eclectic combination of one-of-a-kind pieces; including an old Javanese wooden cart refashioned into a coffee table, woven wicker chairs sourced from Denmark and porcelain lights hand thrown in Melbourne.

Art by Guy Maestri and Camie Lyons from the Olsen Irwin Gallery are a focal point on the walls.

Minutes from the sophisticated cultural hub, restaurants and cafes at Danks Street, the 10-storey building was designed by innovative Bondi-based architects MPRDG and inspired by the work of internationally-renowned Israeli artist Yaacov Agam – founder of the post-war kinetic art movement and creator of ground-breaking sculpture, paintings and architecture.

Viking by Crown has two main facades, floor-to-ceiling glass, picturesque views and oversized, luxurious apartments.

The building’s design and location close to Sydney’s heart, helped to inspire the interior style used in the penthouse, Fiona explained.

“We wanted to dress the space in such a manner that visitors have a sense of the personality of the people living here, or soon to be. These people have traveled, they are in a good place in their lives where ease of living is important but so too are the finer things in life,” she said.

“The architecture in general is inspirational, from the generosity of the arched entry void to the interesting use of moveable screens for light and heat regulation. The scheme is considered and well put together so designing an interior for it was a pleasure. The other very nice thing is the size of the rooms; too many developments are skimping on size. This apartment encourages entertaining and living in general with pleasures like a walk-in robe and a dedicated study space.”

Crown Group’s Director of Sales and Marketing, Adam Sparkes, said the penthouse offers a unique opportunity for Sydneysiders.

More than 98 per cent of Viking by Crown’s apartments has sold ahead of the building’s expected completion this October.

“Crown Group is dedicated to creating apartments which offer more than simply a living space,” Mr Sparkes said

“Spence & Lyda have a reputation for creating beautiful, luxurious concepts and Viking by Crown presents the perfect canvas for exceptional pieces.

“The opening of the new penthouse will be a chance for property and design enthusiasts to step inside one of Crown Group’s coveted luxury Sydney penthouses, and see it for themselves.”

Viking by Crown’s unique design, large apartment sizes and facilities including a pool, combined with the lifestyle benefits of a short commute to the city create the epitome of low-maintenance, luxurious lifestyle, Mr Sparkes said.

“It is a cosmopolitan sanctuary close to the heart of Sydney,” he said.

Viking by Crown features 110 apartments, a stunning 25-metre pool, a fully-equipped gymnasium and a ground-floor terrace cafe.

The popular residential development is located at 30-36 O’Dea Avenue, Waterloo, 5km from Sydney’s central business district, 5km from Sydney Airport and 9km from iconic Bondi beach.

Viking by Crown’s penthouse display apartment is styled with:

Spence & Lyda’s new lighting range Dancing Lights, hand thrown in porcelain by Melbourne ceramicist Colin Hopkins – in the kitchen and dining areas.

Shadow bedside pendants made from hand-blown glass by Brokis – in the master bedroom

Wallpaper by Scottish company Timourous Beasties – in the master bedroom

Line entertainment units by Nathan Yong

Light extension table and Hepburn sofa by Matthew Hilton

Art by Camie Lyons and Guy Maestri – in the living room

The 2014 Missoni Home textile collection features throughout.

Feature paint is from Porters.

Viking by Crown’s three-bedroom display penthouse styled by Spence & Lyda, is 212 sqm total (165 sq m internal and 47 sq m external).

The penthouse will open for VIP viewings from mid-September and open to the public from early-October.

ENDS

 

Editor’s Notes:

The Viking by Crown penthouse is available to photograph (media-only) by appointment from September 3.

Artist’s impressions of Viking by Crown penthouse interior and building exterior available on request.

 

Available for a limited number of interviews:

 

Fiona Spence, Founder, Spence & Lyda

Adam Sparkes, Director of Sales and Marketing, Crown Group

 

To book an editorial photo shoot and/or interview with please contact:

 

Kate Prideaux, Communications Manager

(02) 9925 0088 or 0401 863 436

kateprideaux@crowngroup.com.au

 

Media enquiries

 

Kate Prideaux, Communications Manager

(02) 9925 0088 or 0401 863 436

kateprideaux@crowngroup.com.au

 

Dominique Kuhne, Communications Coordinator

(02) 9925 0088 or 0433 887 449

dominiquekuhne@crowngroup.com.au

 

About Crown Group

 

Crown International Holdings Group (Crown Group) is a leading Australian property group, active in property development and property investment in Sydney.

The company was co-founded by architect Mr Iwan Sunito and engineer Mr Paul Sathio in 1996.

Iwan Sunito graduated with Bachelor of Architecture (Hons) and Master of Construction of Management from University of NSW. In 1993 Iwan became a Registered Architect in NSW and was awarded the UNSW Eric Daniels award for excellence in residential design.

Paul Sathio graduated with a Bachelor degree in Civil Engineering from University of Technology Sydney (UTS) and a Masters of Engineering Science from University of NSW. Paul has more than two decades’ experience in the construction and development industry.

Crown Group was recently awarded the Urban Development Institute of Australia (UDIA) NSW President’s award – considered one of the highest property development accolades in Australia – for its resort-style development Top Ryde City Living.

Top Ryde City Living was also named best High-Density Development in NSW and ACT at the UDIA NSW awards for excellence 2013 and a Master Builders Association Excellence in Housing award 2013.

Crown Group’s innovative, waterfront development Sanctum by Crown was awarded a Master Builders Association Excellence in Housing award 2012 and its hugely-successful ICON at Homebush was awarded HIA’s (Housing Industry Association) CSR Housing Awards 2007 Apartment Project of the Year.

Since the company was founded 18 years ago, Crown Group has successfully completed major developments in Sydney’s best locations including Bondi, Bondi Junction, Parramatta, Ashfield, Epping, Homebush, Newington, Pennant Hills and Rhodes.

Today, Crown Group boasts a $3.5 billion portfolio of projects under development and in the pipeline and is currently developing four major projects, Top Ryde City Living, a seven-tower development in Top Ryde, Viking by Crown, a 10-storey residential complex in Waterloo, V by Crown, a 29-storey residential tower in Parramatta and Skye by Crown a 20-storey development in North Sydney launched in June 2013.

Crown group launched Viva by Crown, the final stage of Top Ryde City Living in August last year and in the coming months will launch Crown Sydney in heart of Sydney’s CBD.

www.crowngroup.com.au

 

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