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(Sydney, Australia) Friday July 08, 2016 – A Sydney-based property developer has been awarded an international property award for its resort-inspired residential building in Parramatta.

Crown Group’s much anticipated 590-apartment residential tower, V by Crown Group won the Five Star Award for Residential High Rise Architecture Australia at the 2016-2017 Asia Pacific Property Awards earlier this month.

Positioned in the heart of Parramatta, the stunning structure better known as Parramatta’s Vertical Village rises up on two V-shaped columns, each standing a striking three storeys tall; ensuring key elements of Parramatta’s historical and cultural past including the remains of an 1840s convict house and underlying convict hut found during excavation are kept and displayed for public view.

Forming a distinct new landmark in Australia’s second oldest city, the development’s residential tower houses a diverse mix of 590 apartments and hotel suites, cleverly arranged to optimise light and space; alongside residents’ amenities including swimming pool, gymnasium, library and media rooms.

On level-26, a cocktail bar features sweeping views of Parramatta’s Heritage parklands, Sydney’s CBD and Sydney Harbour Bridge.

Particular care has been taken with the bar’s acoustic treatment, public access, servicing and optimal use of space; resulting in an expansive 275sqm internal bar area, double height ceilings, a large outdoor terrace and a stunning glass wall forming a unique backdrop behind the bar service area designed to take advantage of the bar’s sky-high position.

The tower’s lower levels feature a grand cathedral-like lobby with a four-storey high atrium space and a retail-and-dining plaza,

Crown Group CEO, Iwan Sunito, said the award acknowledged Crown Group’s commitment to architectural design.

“V by Crown Group goes beyond the ordinary to deliver a 21st century urban lifestyle experience in the second oldest city in Australia,” Mr Sunito said.

“We strive to push the boundaries of conventional design, to create a revolutionary, breakthrough buildings.

“This award is a recognition of V by Crown Group’s unique design,” he added.

Mr Sunito, who is also an architect, has often expressed his desire to use innovative designs rather than to simply follow designs of the past.

Designed by international architects Allen Jack + Cottier (AJ+C) in collaboration with the Japanese-born architect, Koichi Takada, V by Crown Group is is set to become distinct new landmark in Australia’s second oldest city, located on the corner of Macquarie and Marsden streets Parramatta.

Three expansive luxury penthouses occupy the two highest levels of the building, some of the most exclusive positions in Western Sydney. Each penthouse is set over two floors and includes three bedrooms, a study, two bathrooms, a guest powder room, open-plan kitchen, indoor-outdoor living area, two car spaces and a large balcony.

“The landmark tower which has become known as Parramatta’s Vertical Village provides truly glamorous high-end level of apartments that matches the lifestyle of those new residents of Sydney’s second CBD,” Mr Sunito.

The International Property Awards celebrate the highest levels of achievement in the property and real estate industry; judged by experts from across numerous property disciplines including architects, designers, and journalists.

Entrants in the High-Rise Architecture category are judged on design brief and site considerations, location, architecture and use of space, appearance and finish, sustainability, safety and security.

After more than 20 years developing luxury property in Sydney, Crown Group has carved its own place in the Australia’s property landscape, contributing more than a dozen forward-thinking buildings to Sydney’s skyline including in Bondi, Bondi Junction, Parramatta, Ashfield, Epping, Homebush, Newington, Pennant Hills, Ryde and Rhodes and Waterloo.

The award is the fourth International Property Award for the company, awarded the Best Residential Development in 2014 and 2015 for Arc by Crown Group in Sydney’s CBD and Top Ryde City Living respectively and Best Development Marketing Australia 2014 for Skye by Crown Group in North Sydney.

V by Crown Group is scheduled for completion in early 2017.

For more information, please visit or call 1300 302 186.



Media Interviews

Crown Group CEO Iwan Sunito is available for a limited number of interviews on request.

Editor’s Note

Images and video are available upon request including artist impressions, launch videos and computer-animated ‘fly-through’ footage of selected Crown Group developments.

Media Enquiries:

Kate Prideaux, General Manager of Communications & Public Relations

(02) 9925 0088 or 0401 863 436


Serena Zhu, Communications Executive

(02) 9925 0088 or 0429 459 510


About Crown Group

Crown Group Holdings (Crown Group) is a leading Australian property group specialising in property development, property investment and serviced apartments.

The company was co-founded by architect Mr Iwan Sunito and engineer Mr. Paul Sathio with its first project in 1996.

Iwan Sunito graduated with Bachelor of Architecture (Hons) and Master of Construction Management from University of NSW. In 1993 Iwan became a Registered Architect in NSW and was awarded the UNSW Eric Daniels award for excellence in residential design.

In recent years Iwan received a number of awards including Indonesia’s Property & Bank Magazine Golden Leadership Award 2013, the 2013 Congress of Indonesian Diaspora Entrepreneur award and named a winner in the 2013 Ernst & Young Entrepreneur of the Year Awards. Iwan Sunito was also named Urban Taskforce Australia’s 2015 Property Person of the Year.

Paul Sathio
graduated with a Bachelor degree in Civil Engineering from University of Technology Sydney (UTS) and a Masters of Engineering Science from University of NSW. Paul has more than two decades’ experience in the construction and development industry.


Past and recent projects

Since the company was founded in 1996, Crown Group has successfully completed major developments in Sydney’s best locations including Bondi, Bondi Junction, Parramatta, Ashfield, Epping, Homebush, Newington, Pennant Hills and Rhodes and most recently Viking by Crown, a 10-storey residential complex in Waterloo.

Today, Crown Group boasts a large portfolio of projects under development and in the pipeline and is currently developing five major projects; Infinity by Crown Group in Green Square, the 29-storey V by Crown Group in Parramatta, 20-storey Skye by Crown Group in North Sydney, the popular inner-west development Oasis by Crown Group and a 22-storey residential tower Arc by Crown Group in the heart of Sydney’s CBD.



Crown Group was recently awarded the Urban Development Institute of Australia (UDIA) NSW President’s award – considered one of the highest property development accolades in Australia – for its seven-tower, resort-style development Top Ryde City Living.

Top Ryde City Living was also named best High-Density Development in Australia at the UDIA awards for excellence 2014 and a Master Builders Association Excellence in Housing award 2013. Crown Group’s innovative, waterfront development Sanctum by Crown was awarded a Master Builders Association Excellence in Housing award 2012 and its hugely-successful ICON at Homebush was awarded HIA’s (Housing Industry Association) CSR Housing Awards 2007 Apartment Project of the Year.


Future launches

Crown Group will launch an exciting new project in Waterloo in 2016.

The first Skye Hotel Suites will open in early 2017.


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