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(Sydney, Australia) Tuesday March 14, 2017 – Parramatta’s long-awaited vertical village has opened to the public attracting hundreds of new residents and visitors.

The $300-million Western Sydney development V by Crown Group, referred to by local media as “Parramatta’s Vertical Village,” drew visitors from all over Sydney when Neil Perry’s Burger Project, the first in Western Sydney, opened in the building on Friday.

More than 220 new residents have moved in to the development since the first of its two towers opened last month.

Developed by award-winning Australian property developer Crown Group, the 590-apartment project features high quality finishes and resort-style amenities including a pool, gym, sauna, conference facilities, music room, theatrette, a library and a level-26 bar featuring sweeping views of Parramatta’s Heritage parklands, Sydney’s CBD and Sydney Harbour Bridge.

Crown Group Global Head of Sales and Marketing Julian Sedgwick said it he was thrilled to see V by Crown Group come to life, since the first tower opened its doors last month.

The building’s unique lobby, resort-style pool and luxury amenities had proven to be huge drawcards, Mr Sedgwick said.

“The popularity of apartments at V by Crown Group both for lease and for sale demonstrates the demand for high-quality apartments with resort-style amenities and lively ground-floor cafe atmosphere in Parramatta,” he said.

“More than 200 people have already moved in and more than 80 per cent of apartments for sale have already sold, months before our grand-opening.

“Last week we saw a queue out the door at the opening of Neil Perry’s Burger Project, which is the first restaurant to open at V by Crown Group’s world-class architecturally-designed ground-floor plaza,” Mr Sedgwick added.

V by Crown Group will also be home to Parramatta’s first five-star hotel Skye Hotel Suites; set to attract both domestic and international visitors to Parramatta comprising 72 luxury suites scheduled to open in mid-2017.

First homebuyer Alex Topic is relocating from Newtown to Parramatta after buying an apartment in V by Crown Group.

Mr Topic said he was originally looking at older properties in the CBD, but found more value in a high-quality apartment in Parramatta.

“I’d be looking at paying the same price for an old apartment, half the size,” Mr Topic said.

“I hadn’t considered Western Sydney, but when I looked the development was very conveniently located and a lot higher quality,” he said.

Designed by Sydney-based Allen Jack + Cottier and Koichi Takada Architects, the project is located on the corner of Macquarie and Marsden streets, less than 300m from Parramatta Square; Parramatta City Council’s $2-billion redevelopment precinct and a short walk from Parramatta train station, Parramatta Heritage Parklands and Westfield Parramatta.

V by Crown Group was awarded the Five Star Award for Residential High Rise Architecture Australia at the 2016 – 2017 Asia Pacific Property Awards last year.

The development’s second tower is scheduled for completion in May.

Joining Neil Perry’s Burger Project, new ground-floor restaurants and retail outlets including The Shed Café, Shakudo Japanese restaurant and level-26 bar Nick and Nora’s are scheduled to open later this year.

A selected number of apartments are available for sale ranging from one-bedroom apartments for $642,000 to three-bedroom penthouses for $2,545,000.

For more information please visit or call 1300 302 186.




Media Interviews

Crown Group Global Head of Sales and Marketing Julian Sedgwick is available for a limited number of interviews on request.


Editor’s Note

Images and video are available upon request including artist impressions, launch videos and computer-animated ‘fly-through’ footage of selected Crown Group developments.


Media Enquiries:

Kate Prideaux, General Manager of Communications & Public Relations

(02) 9925 0088 or 0401 863 436


Serena Zhu, Communications Executive

(02) 8904 7042 or 0429 459 510



About Crown Group

Crown Group Holdings (Crown Group) is a leading Australian property group specialising in property development, property investment and serviced apartments.

The company was co-founded by architect Mr Iwan Sunito and engineer Mr. Paul Sathio with its first project in 1996.

Iwan Sunito graduated with Bachelor of Architecture (Hons) and Master of Construction Management from University of NSW. In 1993 Iwan became a Registered Architect in NSW and was awarded the UNSW Eric Daniels award for excellence in residential design.

In recent years Iwan received a number of awards including Indonesia’s Property & Bank Magazine Golden Leadership Award 2013, the 2013 Congress of Indonesian Diaspora Entrepreneur award and named a winner in the 2013 Ernst & Young Entrepreneur of the Year Awards. Iwan Sunito was also named Urban Taskforce Australia’s 2015 Property Person of the Year.

Paul Sathio graduated with a Bachelor degree in Civil Engineering from University of Technology Sydney (UTS) and a Masters of Engineering Science from University of NSW. Paul has more than two decades’ experience in the construction and development industry.

Past and recent projects

Since the company was founded in 1996, Crown Group has successfully completed major developments in Sydney’s best locations including Bondi, Bondi Junction, Parramatta, Ashfield, Epping, Homebush, Newington, Pennant Hills and Rhodes and most recently Viking by Crown, a 10-storey residential complex in Waterloo.


Today, Crown Group boasts a large portfolio of projects under development and in the pipeline and is currently developing five major projects; Infinity by Crown Group in Green Square, the 28-storey V by Crown Group in Parramatta, 20-storey Skye by Crown Group in North Sydney, the popular inner-west development Oasis by Crown Group and a 22-storey residential tower Arc by Crown Group in the heart of Sydney’s CBD.



Crown Group has been awarded more than 20 high-profile industry awards including the 2016 International Property Awards Best Residential High Rise Architecture Australia for V by Crown Group Parramatta, 2015 Master Builders Australia (MBA) NSW Excellence in Construction Awards for Viking by Crown Group Waterloo and 2014 Urban Development Institute of Australia (UDIA) NSW President’s award – considered one of the highest property development accolades in Australia – for the seven-tower, resort-style development Top Ryde City Living.

Top Ryde City Living was also named best High-Density Development in Australia at the UDIA awards for excellence 2014 and a Master Builders Association Excellence in Housing award 2013. Crown Group’s innovative, waterfront development Sanctum by Crown was awarded a Master Builders Association Excellence in Housing award 2012 and its hugely-successful ICON at Homebush was awarded HIA’s (Housing Industry Association) CSR Housing Awards 2007 Apartment Project of the Year.

Future launches

Crown Group will launch its exciting new project Waterfall by Crown Group in 2017.

The first Skye Hotel Suites will open in 2017.


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