Green Designs & Iconic Architecture: How Crown Group is Pioneering the Future of Luxury Living


With over two thirds of the country’s population now living in capital cities, urban living is a reality for over 15 million Australians. But a higher density lifestyle doesn’t need to mean cramped or concrete jungle environments. One developer in particular has been transforming what it means to live well in an urban centre: bringing lush greenery, soaring glass structures and sanctuaries of sustainability to the daily lives of urban dwellers.


The graceful curves of Infinity by Crown Group have been attracting the attention of Sydney and beyond as the tower comes to reality, bringing a truly international style from renowned architect Koichi Takada. Green Square is set to be the densest neighbourhood in Australia with 54,000 residents by 2050 – but also one of the most sustainable. The shining light of this new town centre is Infinity by Crown Group – a stunning architectural loop that provides sunlight and fresh breezes through its open-air garden plaza to provide a beautiful shared space for residents and shoppers. The luxury apartments within the development are also on a new level, with expansive windows for passive energy, climate control and eco-friendly lighting in every residence. It’s no surprise that Infinity by Crown Group has been named by Build Sydney as Sydney’s most striking architectural feat of the past decade.

Waterfall by Crown Group centres around a spectacular seven-storey waterfall that cascades down one of the four striking buildings in the development, designed by award-winning architects SJB. This waterfall will be complemented by a jungle-inspired, bamboo-covered walkway and lagoon-like water features, with the development itself surrounded by a beautiful park. Residents will have access to a floating cantilevered gym and rooftop gardens where they can reconnect with natural elements, creating an indulgent natural lifestyle in central Waterloo. Waterfall by Crown Group’s tower building includes an innovative floor plan resembling a four-leafed clover, which maximises views, natural light and cross-ventilation for residents.

Consider the tranquil spaces of Mastery by Crown Group, which provides a rare sense of calm and connection through its five distinct building designs finished with rich foliage and golden touches. Private apartments and shared spaces each provide a calm haven from the chaos of city life, with abundant connection to nature around every corner. The development, conceptualised by architects Kengo Kuma, Koichi Takada and Silvester Fuller, brings an organic softness and Japanese-inspired serenity to the streets of Waterloo.

Meanwhile in the heart of the city, Arc by Crown Group offers an exceptional CBD lifestyle within its two glass steel towers and cathedral-like curved arches designed by Koichi Takada. The small and coveted collection of luxury apartments in Sydney’s centre offer bespoke cabinetry, polished stone surfaces and designer appliances, seconds from Barangaroo’s new foreshore promenade. Residents’ amenities include an ice-cave themed indoor swimming pool and a verdant rooftop garden with sweeping views. It’s clear to see why this development collected The Architecture MasterPrize and HIA’s Best NSW Apartment Complex in 2019.

Rejuvenation is the word at Eastlakes Live development, which will transform the hidden gem of Eastlakes into a thriving new urban centre. Design studio fjmt has taken inspiration from native Australian plants and their colours to create a modern hub, featuring 534 Crown apartments, a rooftop lounge, state-of-the-art gymnasium, reflection ponds, a function room and a 25-metre infinity pool. All this with a brand-new shopping centre within the same precinct for absolute convenience. Life will be rich here, with easy access to shopping, work opportunities, schools and of course Eastlakes outstanding golf courses.

With new Crown developments set for Sydney, Melbourne and Brisbane in 2020 and beyond, investors are looking to Crown Group with anticipation. Its thoughtful projects are providing unparalleled residences for the ultimate connected, luxurious and modern urban lifestyle.

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