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(Sydney, Australia) Thursday March 17, 2016 – Green Square’s transformation from industrial zone to thriving residential hub has stepped up a gear as construction begins on a landmark tower.

Infinity by Crown Group the latest project from Australian property developer Crown Group, which saw more than $380 million worth of apartments sold in one day last year; has officially commenced construction after CEO Iwan Sunito and Sydney Lord Mayor Clover Moore attended a ground-breaking ceremony today.

Set to become one of Green Square’s most recognised structures, the 20-storey building designed by Koichi Takada Architects will be distinguished by its unique looped shape and a large void in its north-facing façade, allowing natural light to penetrate the tower’s 1180-sqm central landscaped plaza.

The $575-million development will sit the corner of Bourke Street and Botany Road – with pedestrian access from Green Square’s new Ebsworth Street and will feature approximately 30 retail outlets, restaurants and cafés; plus a conference centre to hold 450 people.

Improved public transport access forms part of the design; with the extension of an underground pedestrian walkway and construction of a new wheel-chair access lift linking Botany Road’s public plaza with Green Square train station.

Crown Group CEO Iwan Sunito said he envisaged Infinity by Crown Group would become a residential and retail hub, as well as a continued driver of collaboration and innovation within the new Green Square Town Centre.

“Infinity by Crown Group has been an exceptional project from the start – from the first stages of development and design selection through to the most successful sales launch in Crown Group’s history,” Mr Sunito said

“We are proud to mark this milestone as construction starts at Infinity by Crown Group today,” he said.

Mr. Sunito together with Sydney Lord Mayor Clover Moore turned the first sod on site at a ground-breaking ceremony attended by about 100 purchasers, many of whom will be future Green Square residents.

The company’s vision for Infinity by Crown Group was to create an icon in Sydney for decades to come, Mr. Sunito said

“Infinity by Crown Group will set a new benchmark in city living and architecture,” he added.

The ground-breaking event comes just days after The City of Sydney revealed new images of Green Square’s pedestrian-friendly streets; including Ebsworth Street home to one of Infinity by Crown Group’s striking façades,

The City of Sydney has committed $540 million over the next 10 years to build facilities and infrastructure in Green Square including a library, a civic plaza, a new park and playing fields, an aquatic leisure centre and a new childcare centre; part of an $8-billion redevelopment of the 278-hectare Green Square precinct.

One of the fastest growing in Sydney – Green Square is forecast to have a population of 61 000 people by 2030 and provide 21,000 new permanent jobs by 2030.

Sydney Lord Mayor Clover Moore said Infinity by Crown Group was emblematic of what the City hoped to achieve at Green Square, one of the most significant urban renewal projects in Australia.

“When completed, Infinity will be home to hundreds of new residents, its eateries and retail outlets will facilitate new jobs, while a new conference facility in the building will attract new events to Green Square,” the Lord Mayor said.

“Throughout history, cities have attracted the best and the brightest and in an era with increasing competition between cities in our region, developments like Infinity and the Green Square renewal will make sure Sydney continues to do just that.”

The one-of-a kind design featuring custom-made, floor-to-ceiling glass windows and a spectacular rooftop terrace was awarded the 2014 Urban Development Institute of Australia (UDIA) NSW Concept Design award.

A tiered apartment structure on the development’s south side – complete with cascading external gardens – will provide year-round daylight to south-facing apartments; while apartments on the northern-side will capture northern views and light from the north.

Renowned for award-winning resort-style facilities, Crown Group will provide residents with an infinity-edge pool, spa, gym, music room with a baby-grand piano, media theatre, a roof-top terrace and residents’ sky lounge with stunning views of Sydney’s CBD.

More than 1500 guests attended a red carpet unveiling of the building’s concept design held at Sydney’s Carriageworks last July.

Architect Koichi Takada said the highly-visible site was a chance to start with a blank canvas and strive to create something new and exciting.

Infinity by Crown Group is located 4 kms from Sydney airport and 3 kms from Sydney’s CBD.

“Unlike other new developments which are surrounded by a well-established town centre, Infinity by Crown Group is an opportunity to showcase the future of Sydney,” Mr Takada said.

The successful demolition of single-storey commercial building on the site paved the way for construction to begin this month, starting with the excavation of a three-level, 389-carspace basement carpark.

The building is scheduled for completion in 2019.

Crown Group is now accepting registrations of interest for its next exciting residential development Waterfall by Crown Group in Waterloo, set to begin sales later this year.

To register your interest for Waterfall by Crown Group visit: or phone 1800 888 018.

Fast Facts || Infinity by Crown Group

• Includes 401 apartments approx 30 retail outlets, restaurants and cafés
• Conference centre with 450 capacity
• Includes construction of an extension to an existing underground pedestrian walkway and a new wheel-chair access lift – each linking the development’s Botany Road public plaza with Green Square train station.
• Awarded 2014 UDIA NSW Concept Design award.
• More than $380-million worth of apartments sold in one day when sales began in August 2015 – a company record.
• Ground-breaking ceremony attended by about 150 purchasers and guests, many of whom will be future Green Square residents.
• Located on the corner of Bourke Street and Botany Road at the entrance to the new Green Square Town Centre.
• Designed by Koichi Takada Architects
• Residents’ facilities include an infinity-edge pool, spa, gym, music room with a baby-grand piano, media theatre, a roof top terrace and residents’ sky lounge.
• Located less than 100 metres from Green Square train station, 4 kms from Sydney airport and 3 kms from Sydney’s CBD.

Fast Facts || Green Square

• Green Square train station is one stop from Central Station on the airport line.
• City of Sydney forecasts the 278-hectare Green Square area to reach a population of 61,000 people by 2030, equating to 22,000 people per square kilometre. (data released Oct 2015)


Media Interviews
Crown Group Director of Sales and Marketing Roy Marcellus is available for a limited number of interviews on request.

Editor’s Note
Images and video are available upon request including artist impressions, launch videos and computer-animated ‘fly-through’ footage of selected Crown Group developments.

Media Enquiries:

Kate Prideaux, General Manager of Communications & Public Relations
(02) 9925 0088 or 0401 863 436

Serena Zhu, Communications Executive
(02) 9925 0088 or 0429 459 510

About Crown Group

Crown Group Holdings (Crown Group) is a leading Australian property group specialising in property development, property investment and serviced apartments.

The company was co-founded by architect Mr Iwan Sunito and engineer Mr. Paul Sathio with its first project in 1996.

Iwan Sunito graduated with Bachelor of Architecture (Hons) and Master of Construction Management from University of NSW. In 1993 Iwan became a Registered Architect in NSW and was awarded the UNSW Eric Daniels award for excellence in residential design.

In recent years Iwan received a number of awards including Indonesia’s Property & Bank Magazine Golden Leadership Award 2013, the 2013 Congress of Indonesian Diaspora Entrepreneur award and named a winner in the 2013 Ernst & Young Entrepreneur of the Year Awards. Iwan Sunito was also named Urban Taskforce Australia’s 2015 Property Person of the Year

Paul Sathio graduated with a Bachelor degree in Civil Engineering from University of Technology Sydney (UTS) and a Masters of Engineering Science from University of NSW. Paul has more than two decades’ experience in the construction and development industry.

Past and recent projects

Since the company was founded 21 years ago, Crown Group has successfully completed major developments in Sydney’s best locations including Bondi, Bondi Junction, Parramatta, Ashfield, Epping, Homebush, Newington, Pennant Hills and Rhodes and most recently Viking by Crown, a 10-storey residential complex in Waterloo.

Today, Crown Group boasts a large portfolio of projects under development and in the pipeline and is currently developing five major projects; Infinity by Crown Group in Green Square, the 29-storey V by Crown Group in Parramatta, 20-storey Skye by Crown Group in North Sydney, the popular inner-west development Oasis by Crown Group and a 22-storey residential tower Arc by Crown Group in the heart of Sydney’s CBD.

Crown Group was recently awarded the Urban Development Institute of Australia (UDIA) NSW President’s award – considered one of the highest property development accolades in Australia – for its seven-tower, resort-style development Top Ryde City Living.

Top Ryde City Living was also named best High-Density Development in Australia at the UDIA awards for excellence 2014 and a Master Builders Association Excellence in Housing award 2013. Crown Group’s innovative, waterfront development Sanctum by Crown was awarded a Master Builders Association Excellence in Housing award 2012 and its hugely-successful ICON at Homebush was awarded HIA’s (Housing Industry Association) CSR Housing Awards 2007 Apartment Project of the Year.

Future launches
Crown Group will launch a number of projects in 2016.

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