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(Sydney, Australia) Tuesday May 22, 2018 – “People, people, people!” This is how Roy Marcellus, Director of Direct Sales at Crown Group, would describe his leadership style. He believes one is only as good as the people who leads and aims to lead by example, selling alongside his team at Crown Group.

Mr. Marcellus began his sales career with Synovate Aztec in Sydney where he worked on, among other companies, Nestle’s beverage brands, including milk. After several years working on food and beverage brands for a few local firms, he made the dramatic switch to property sales.

Working with Iwan Sunito, Chairman and Group CEO of Crown Group, Mr. Marcellus was able to alter his leadership style over time to reflect the differences between food and beverage and property sales, as well as mature as a leader. “I have grown, matured and been able to introduce more balance into my leadership style,” shared Mr. Marcellus, “I learned from selling food and beverage brands, the ability to be able to speak with people from all walks of life – from CEO’s to cleaners.”

One of the biggest lessons he has learned over time is being present in both one’s job and with one’s family. He works hard to be present leading the sales department at Crown Group, while also being there for his family with a third baby on the way.

He has been involved in several of the company’s largest developments, including Top Ryde City Living, Infinity by Crown Group, Arc by Crown Group, Skye by Crown Group and Eastlakes Live by Crown Group. Mr. Marcellus was awarded Best Department Leader in 2017 internally and achieved record prices and results in his past property launches for the company. He made more than $380 million for Infinity by Crown Group, $230 million for Arc by Crown Group and $100 million for Skye by Crown Group – all in three hours respectively. Now, he is ready for Crown Group’s newest and most ambitious development to date, Eastlakes Live.

The $1 billion development is designed by Sydney-based architects Francis-Jones Morehen Thorp (fjmt). Eastlakes Live by Crown Group is set to revitalize Sydney’s oldest shopping centre in Eastlakes, and its neighbourhood into a vibrant urban hub that blends the surrounding environment with the area’s rich cultural heritage. With over 500 high-end residences, carefully curated retailers, hand-picked restaurants and cafes, manicured parks and children’s playgrounds, Eastlakes Live is set to define the vision of future living in Sydney’s East and beyond.

“Eastlakes Live draws on the success of Crown Group’s multi-award-winning Top Ryde City Living development which successfully integrated 653 residential apartments within seven towers above a modern shopping centre,” said Mr. Marcellus.

“With Eastlake Golf Course in the southeast and the Eastlakes Reserve to the west, we’re creating a great place connecting people together where residents can live, shop and play all in the one place.”

“Eastlakes Live is set to be Sydney’s new east, revitalising the Eastlakes town centre and creating a new entertainment and lifestyle precinct for Sydney.”

Eastlakes Live by Crown Group aims to set a new standard for retail excellence with two major supermarkets with fresh food offerings reflecting the diversity of the neighbourhood, a restaurant promenade, street cafes, a medical centre, as well as densely-landscaped gardens and children’s play areas.

Stage one of Eastlakes Live will include 134 luxury apartments ranging from one-bedroom apartments to penthouses and 12 retail outlets below. Stage two will complete the new town centre with a mix of residential and retail components, with details still to come.

Sales for stage one will begin on Saturday 2nd June 2018 with expected construction completion in 2021. Crown Group is now accepting expressions of interest from prospective buyers.

The display centre is now open daily from 10am to 4pm, located at 19a Evans Avenue, Eastlakes.

For more information, please visit or call 1800 853 162.


Media Interviews:

Crown Group Director of Direct Sales Roy Marcellus is available for a limited number of interviews on request.

Editor’s Note

Project preview video, animation and images can be found in dropbox using this link

Other Images and video are available upon request including artist impressions, launch videos and computer- animated ‘fly-through’ footage of selected Crown Group developments.

Media Enquiries:

Lina Guo, Communications Executive
(02) 9925 0088 or 0429 459 510

About Crown Group

Crown Group Holdings (Crown Group) is a leading Australian property group specialising in property development, property investment and serviced apartments. The company was co-founded by architect Mr Iwan Sunito and engineer Mr. Paul Sathio with its first project in 1996.

Iwan Sunito graduated with Bachelor of Architecture (Hons) and Master of Construction Management from University of NSW. In 1993 Iwan became a Registered Architect in NSW and was awarded the UNSW Eric Daniels award for excellence in residential design.

In recent years Iwan received a number of awards including Indonesia’s Property & Bank Magazine Golden Leadership Award 2013, the 2013 Congress of Indonesian Diaspora Entrepreneur award and named a winner in the 2013 Ernst & Young Entrepreneur of the Year Awards. Iwan Sunito was also named Urban Taskforce Australia’s 2015 Property Person of the Year.

Paul Sathio graduated with a Bachelor degree in Civil Engineering from University of Technology Sydney (UTS) and a Masters of Engineering Science from University of NSW. Paul has more than two decades’ experience in the construction and development industry.

Past and recent projects

Since the company was founded in 1996, Crown Group has successfully completed major developments in Sydney’s best locations including Bondi, Bondi Junction, Parramatta, Ashfield, Epping, Homebush, Newington, Pennant Hills and Rhodes and most recently the 28-storey V by Crown Group in Parramatta. Today, Crown Group boasts a large portfolio of projects under development and in the pipeline and is currently developing four major projects; Infinity by Crown Group in Green Square, a 25-storey residential tower Arc by Crown Group in the heart of Sydney, Waterfall by Crown Group in Waterloo and Eastlakes Live in Sydney’s Eastern Suburbs. 


Crown Group has been awarded more than 20 high-profile industry awards including the 2016 International Property Awards Best Residential High Rise Architecture Australia for V by Crown Group Parramatta, 2015 Master Builders Australia (MBA) NSW Excellence in Construction Awards for Viking by Crown Group Waterloo and 2014 Urban Development Institute of Australia (UDIA) NSW President’s award – considered one of the highest property development accolades in Australia – for the seven-tower, resort-style development Top Ryde City Living.

Top Ryde City Living was also named best High-Density Development in Australia at the UDIA awards for excellence 2014 and a Master Builders Association Excellence in Housing award 2013. Crown Group’s innovative, waterfront development Sanctum by Crown was awarded a Master Builders Association Excellence in Housing award 2012 and its hugely-successful ICON at Homebush was awarded HIA’s (Housing Industry Association) CSR Housing Awards 2007 Apartment Project of the Year.

Skye Hotel Suites

Crown Group launched its first Skye Hotel Suites in Parramatta in August 2017 with a second hotel to open in Sydney’s CBD in mid-2018.

 Future launches

Crown Group will launch its Eastlakes Live by Crown Group, a new project in Sydney’s Eastern Suburbs in June 2018.

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