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(Sydney, Australia) Wednesday August 1, 2018 – A leading Australian developer Crown Group has highlighted an emerging trend in Australia which sees more seniors downsizing earlier for lifestyle reasons.

Crown Group Chairman and Group CEO Iwan Sunito has dubbed the trend “not retiring but refiring.”

Once viewed as a decision dominated by declining health, downsizing has today become a quest for a better lifestyle for older Australians, he explained.

“Australia is seeing a new trend where older people are downsizing to smaller homes to upgrade their lifestyle,” Mr Sunito said.

“The concept of downsizing does not have to mean a decrease in life quality, but quite the opposite, it can mean moving forward with style, having an upgraded life in a shared community, where life’s most important conveniences are right at your doorstep.

“Downsizers are not retiring but refiring,” Mr Sunito added.

Crown Group’s latest Sydney development Eastlakes Live is particularly popular with downsizers for its proximity to shops, healthcare and recreational amenities, Mr Sunito said.

The $1 billion development will transform Eastlakes Shopping Centre into a modern town centre

“Eastlakes Live will be a modern and vibrant community which connects people of all ages,” Mr Sunito said.

“Downsizers are also looking for a sense of belonging in a thriving community.”

Designed by Sydney-based architects fjmt, Eastlakes Live aims to set a new standard for retail excellence with two major supermarkets with fresh food offerings reflecting the diversity of the neighborhood, a restaurant promenade, street cafes, a medical centre, as well as densely-landscaped gardens and children’s play areas.

The development will provide more than 500 apartments ranging from studios to penthouses across five buildings designed to maximize stunning views over the Eastlakes Golf Course and Sydney CBD.

Eastlakes Live is located 10 kilometres from Sydney’s CBD and only three kilometres from the University of New South Wales, Sydney Airport and Green Square.

Crown Group Director of Sales Roy Marcellus said there are a lack of suitable options for downsizers looking for great facilities in a good location.

“There’s a lack of good options for downsizers, which is why we are seeing so many older couples looking at our new development Eastlakes Live,” Mr Marcelles said.

“Eastlakes Live has a true sense of community, and gives downsizers the perfect lifestyle, close to shops and transport, close to the city, the airport, golf courses and just 10km from Bondi Beach.”

“Downsizers don’t want to feel isolated they want to feel connected and Eastlakes Live is the perfect solution, it has everything,” he added.

Research by the Australian Housing and Urban Research institute with UNSW in 2014 found that most downsizers are attached to their community and according to a 2016 Productivity Commission study into housing decisions of older Australian the main reason older Australians don’t downsize sooner is lack of options near their home.

Similarly consisting apartments built above a shopping centre, Crown Group’s completed development Top Ryde City Living is home to dozens of happy downsizers. The seven-tower 653-apartment complex features generous common facilities situated atop the Top Ryde Shopping Centre with views to the Sydney Harbour Bridge, Blue Mountains and North Shore.

Octogenarian couple William and Gloria Wallace purchased a three-bedroom apartment in Crown Group’s Top Ryde City Living development where they have lived since 2014.

“For more than 30 years, we lived in a house surrounded by bush, and I wasn’t sure whether I would like living in an apartment. But it’s fantastic. We get plenty of sunshine and lovely breezes through our beautiful modern apartment with large balconies and great views,” Gloria said.

“Everything is easier here, even the simple things. We thought we’d never leave our house in Eastwood but the garden work and housework just got too much,” Bill said, “But we love this place, with the gardens, pool and view. It feels like we’re living in a permanent holiday house.”

The construction of Eastlakes Live by Crown Group is scheduled for completion in 2021.

Stage one will include 134 luxury apartments ranging from one-bedroom apartments to penthouses and 15 retail outlets below. Resort-style health and fitness facilities including a resort-style 25m swimming pool, state-of-the-art gymnasium, barbeque facilities, function rooms, water feature, landscaped gardens, rooftop lounge and entertainment facilities. Stage two will complete the new town centre with a mix of residential and retail components, with details still to come.

A premium range of apartments is now available for sale starting from $670 000.

The display centre is now open daily from 10am to 4pm, located at 19a Evans Avenue, Eastlakes.

For more information, please visit or call 1800 853 162.


Media Interviews:

Crown Group Chairman and Group CEO Iwan Sunito is available for a limited number of interviews on request.

Editor’s Note

Project preview video, animation and images can be found in dropbox using this link

Other Images and video are available upon request including artist impressions, launch videos and computer- animated ‘fly-through’ footage of selected Crown Group developments.

Media Enquiries:

Kate Prideaux, General Manager of Communications & Public Relations

(02) 9925 0088 or 0401 863 436

Lina Guo, Communications Executive

(02) 9925 0088 or 0429 459 510

About Crown Group

Crown Group Holdings (Crown Group) is a leading Australian property group specialising in property development, property investment and serviced apartments.

The company was co-founded by architect Mr. Iwan Sunito and engineer Mr. Paul Sathio with its first project in 1996.

Iwan Sunito graduated with Bachelor of Architecture (Hons) and Master of Construction Management from University of NSW. In 1993 Iwan became a Registered Architect in NSW and was awarded the UNSW Eric Daniels award for excellence in residential design.

Iwan was awarded an EY Entrepreneur of the Year Award 2013 and was also named Urban Taskforce Australia’s Property Person of the Year 2015.

Paul Sathio graduated with a Bachelor degree in Civil Engineering from University of Technology Sydney (UTS) and a Masters of Engineering Science from University of NSW. Paul has more than two decades’ experience in the construction and development industry.

Past and recent projects

Since the company was founded in 1996, Crown Group has successfully completed major developments in Sydney’s best locations including Bondi, Bondi Junction, Parramatta, Ashfield, Epping, Homebush, Newington, Pennant Hills and Rhodes and most recently the 28-storey V by Crown Group in Parramatta. The company has four projects under construction; Infinity by Crown Group in Green Square, a 25-storey residential tower Arc by Crown Group in the heart of Sydney, Waterfall by Crown Group in Waterloo and Eastlakes Live in Sydney’s East.


Crown Group has been awarded more than 20 high-profile industry awards including the 2016 International Property Awards Best Residential High Rise Architecture Australia for V by Crown Group Parramatta, 2015 Master Builders Australia (MBA) NSW Excellence in Construction Awards for Viking by Crown Group Waterloo and 2014 Urban Development Institute of Australia (UDIA) NSW President’s award – considered one of the highest property development accolades in Australia – for the seven-tower, resort-style development Top Ryde City Living.

Top Ryde City Living was also named best High-Density Development in Australia at the UDIA awards for excellence 2014 and a Master Builders Association Excellence in Housing award 2013. Crown Group’s innovative, waterfront development Sanctum by Crown was awarded a Master Builders Association Excellence in Housing award 2012 and its hugely-successful ICON at Homebush was awarded HIA’s (Housing Industry Association) CSR Housing Awards 2007 Apartment Project of the Year.

Skye Hotel Suites

Crown Group launched its first Skye Hotel Suites in Parramatta in August 2017 with a second hotel to open in Sydney’s CBD in 2018.

Future launches

Crown Group will launch a new project in Sydney’s Waterloo in 2018.

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