PRESS BLOG BANNERS_Media Release Banner


(Sydney, Australia) Thursday May 3, 2018 – Multi award-winning Australian property developer Crown Group unveiled its much-anticipated $1 billion development, Eastlakes Live, at a star studded red-carpet event at The Star last night which was attended by more than 1,300 people.

The evening was a celebration of innovation and design and was attended by VIP guests including actress and musician Natalie Bassingthwaighte, former Bachelor and fitness coach Tim Robards, Sydney publicist Roxy Jacenko and husband Oliver Curtis, Nova FM radio host Matt de Groot and Australian singer, Pauline Curuenavuli.

Guests were treated to a red-carpet arrival, live entertainment and unique brand activations with the nights festivities all building towards the pièce de résistance – the unveiling of Crown Group’s largest ever model which was dramatically revealed to officially unveil Eastlakes Live and the surrounding precinct; giving guests the first look at a bold vision for Sydney’s new East from Crown Group Chairman and Group CEO Iwan Sunito, who is the driving force behind many urban developments currently shaping the future of Sydney.

Eastlakes Live is Crown Group’s newest and largest development to date. The $1 billion development is set to revitalize the neighbourhood with a vibrant urban hub that blends the surrounding environment and the neighbourhood’s rich cultural heritage. From 400 high-end apartment residences to curated retailers, manicured parks and inspired playgrounds, Eastlakes Live is set to become the vision of future living.

The development was visualised through an intricate three-dimensional model and brought to life with a presentation by its renowned Design Director Richard Francis-Jones of the prestigious fjmt architects.

Mr. Sunito said the event was unlike any other in the industry, attracting the cream of Sydney’s property, design and architectural worlds to rub shoulders with VIPs and performing artists.

“With Eastlakes Live, we’re defining the community of the future, the way of future living, connecting people together to create a place where residents can live, shop and play all in the one place,” said Mr. Sunito. We want to create a great place for people, a precinct, an urban hub, a vibrant community and a destination in its own right; and we are thrilled to be unveiling this unique offering to such a diverse and influential crowd this Wednesday night.”

Eastlakes Live aims to set a new standard for retail excellence with two major supermarkets with fresh food offerings reflecting the diversity of the neighbourhood, a restaurant promenade, street cafes, a medical centre, as well as densely-landscaped gardens and children’s play areas.

Stage One of the Eastlakes Live development will include 134 luxury apartments ranging from one-bedroom apartments to penthouses and 12 retail outlets, with sales beginning in June 2018 and expected construction completion in 2021. Crown Group is now accepting expressions of interest from prospective buyers. Stage Two of Eastlakes Live will complete the new town centre with a mix of residential and retail components, with details still to be announced.

The Eastlakes Live display centre will open from Saturday 5th May, daily from 10am to 4pm, located at 19a Evans Avenue, Eastlakes NSW 2018.

For more information, please visit or call 1300 789 609.


The Eastlakes Live unveiling is proudly supported by gold sponsors Chic Republic (entertainment partner), Coco Republic, Formtec Group, Kitchen World Australia Holdings, Micos Group, Moët & Chandon; Silver sponsors Bentley Sydney The Havencab Group, Robb Report and Van Der Meer Consultants.


Media Interviews:

Crown Group Chairman and Group CEO Iwan Sunito is available for a limited number of interviews on request.

Editor’s Note

Project preview video, animation and images can be found in dropbox using this link

Other Images and video are available upon request including artist impressions, launch videos and computer- animated ‘fly-through’ footage of selected Crown Group developments.

Media Enquiries:

Tierney Kelman, Dialogue PR & Communications

0434 259 798

Kate Bradley, Dialogue PR & Communications

0419 403 953

Lina Guo, Crown Group Communications Executive
(02) 9925 0088 or 0429 459 510

About Crown Group

Crown Group Holdings (Crown Group) is a leading Australian property group specialising in property development, property investment and serviced apartments.

The company was co-founded by architect Mr. Iwan Sunito and engineer Mr. Paul Sathio with its first project in 1996.

Iwan Sunito graduated with Bachelor of Architecture (Hons) and Master of Construction Management from University of NSW. In 1993 Iwan became a Registered Architect in NSW and was awarded the UNSW Eric Daniels award for excellence in residential design.

In recent years Iwan received a number of awards including Indonesia’s Property & Bank Magazine Golden Leadership Award 2013, the 2013 Congress of Indonesian Diaspora Entrepreneur award and named a winner in the 2013 Ernst & Young Entrepreneur of the Year Awards. Iwan Sunito was also named Urban Taskforce Australia’s 2015 Property Person of the Year.

Paul Sathio graduated with a Bachelor degree in Civil Engineering from University of Technology Sydney (UTS) and a Masters of Engineering Science from University of NSW. Paul has more than two decades’ experience in the construction and development industry.

Past and recent projects

Since the company was founded in 1996, Crown Group has successfully completed major developments in Sydney’s best locations including Bondi, Bondi Junction, Parramatta, Ashfield, Epping, Homebush, Newington, Pennant Hills and Rhodes and most recently the 28-storey V by Crown Group in Parramatta. Today, Crown Group boasts a large portfolio of projects under development and in the pipeline and is currently developing four major projects; Infinity by Crown Group in Green Square, a 25-storey residential tower Arc by Crown Group in the heart of Sydney, Waterfall by Crown Group in Waterloo and Eastlakes Live in Sydney’s Eastern Suburbs.


Crown Group has been awarded more than 20 high-profile industry awards including the 2016 International Property Awards Best Residential High Rise Architecture Australia for V by Crown Group Parramatta, 2015 Master Builders Australia (MBA) NSW Excellence in Construction Awards for Viking by Crown Group Waterloo and 2014 Urban Development Institute of Australia (UDIA) NSW President’s award – considered one of the highest property development accolades in Australia – for the seven-tower, resort-style development Top Ryde City Living.

Top Ryde City Living was also named best High-Density Development in Australia at the UDIA awards for excellence 2014 and a Master Builders Association Excellence in Housing award 2013. Crown Group’s innovative, waterfront development Sanctum by Crown was awarded a Master Builders Association Excellence in Housing award 2012 and its hugely-successful ICON at Homebush was awarded HIA’s (Housing Industry Association) CSR Housing Awards 2007 Apartment Project of the Year.

Skye Hotel Suites

Crown Group launched its first Skye Hotel Suites in Parramatta in August 2017 with a second hotel to open in Sydney’s CBD in mid-2018.

Future launches

Crown Group will launch Eastlakes Live by Crown Group, a new project in Sydney’s Eastern Suburbs in June 2018.

Download the original article