28 MAY 2019 The most exciting new development set to transform Sydney’s east, Eastlakes Live by Crown Group, has taken top gong for development marketing at the 2019 Asia Pacific Property Awards held in Bangkok on 14 and 15 May.
Leading Australian property developer Crown Group won the prestigious international industry award in the Five Star Development Marketing Australia category, up against competitors from all around the globe.
Marketing launched last year for the landmark project, which is set to create an exciting new lifestyle destination close to Sydney’s best beaches and the eastern suburbs. Eastlakes Live by Crown Group will transform the area into a thriving and modern urban village with an appealing new retail and dining precinct where residents can live, shop and play.
The development aims to set a new standard for retail excellence with two major supermarkets offering fresh food that reflects the cultural diversity of the neighbourhood. There will also be a restaurant promenade, street cafes, a medical centre and landscaped gardens and children’s play areas.
Stage one of Eastlakes Live by Crown Group will include 133 luxury apartments ranging from one-bedroom apartments to penthouses and 12 retail outlets below. Resort-style health and fitness facilities include a 25m swimming pool, gym, barbeque facilities, function rooms, water feature, landscaped gardens, rooftop lounge and entertainment facilities. Stage two will complete the new town centre with a mix of residential and retail components.
Crown Group’s Marketing & Communications Director, Ellie Cashman, said the prestigious award recognised the marketing team’s ability to think outside the box.
“Crown Group is proud to have been the award winner in the 2019 Asia Pacific Property Awards for Five Star Development Marketing Australia category,” Mrs Cashman said.
“This award is a testament to our team’s hard work and dedication in the lead up to the launch of Eastlakes Live by Crown Group and our efforts find new and innovative ways to engage with potential buyers in a rapidly changing environment.
“The strategic use of digital marketing, guerrilla signage, social media and glamorous unveiling events have showcased this unique world-class development which captured the attention of people from around the world.”
Designed by internationally acclaimed architects Francis-Jones Morehen Thorp (fjmt), Eastlakes Live by Crown Group has also won the DRIVENxDESIGN 2018 Melbourne Design Awards in the “Graphic Design – Identity and Branding – Lifestyle” category.
The 2019 Asia Pacific Property Awards are open to residential and commercial property professionals from around the globe. They celebrate the highest levels of achievement in all sectors of the property industry.
Participants enter at a national level and are judged by a highly experienced team of professionals from range of property disciplines. The highest-scoring winners from each then escalate to the International Awards, which ultimately determine the world’s finest property companies.
A premium range of apartments is now available for sale at Eastlakes Live by Crown Group, from $679,400 to $1,948,000. Penthouses are priced from $2,520,220 to $2,713,000. Construction started in 2018.
The display centre is now open daily from 10am to 4pm, located at 19a Evans Avenue, Eastlakes.
For more information, visit www.crowngroup.com.au/eastlakes or call 1800 853 162.
Media Enquiries – Crown Group
Natasha Granath, PR & Communications Manager
(02) 8904 7051
Lina Guo, Communications Executive
(02) 9925 0088 or 0429 459 510
About Crown Group
Crown Group Holdings (Crown Group) is a leading Australian property group specialising in property development, property investment and serviced apartments. The company was co-founded by architect Mr. Iwan Sunito and engineer Mr. Paul Sathio with its first project in 1996.
Crown Group has successfully completed major developments in Sydney’s best locations including Bondi, Bondi Junction, Parramatta, Ashfield, Epping, Homebush, Newington, Pennant Hills and Rhodes and most recently the 25-storey Arc by Crown Group in Sydney CBD.
Today, Crown Group boasts a $5bn portfolio of projects under development and in the pipeline and is currently developing four major projects in the Sydney area: Infinity by Crown Group in Green Square; the $500 million five tower precinct Mastery by Crown Group in Waterloo being developed with Mitsubishi Jisho Residence; Waterfall by Crown Group in Waterloo; and Eastlakes Live by Crown Group the most exciting new address in the Eastern Suburbs.
Crown Group launched its first SKYE Suites in Parramatta in August 2017 and SKYE Suites Sydney in October 2018.
Crown Group has been awarded more than 30 high-profile industry awards including the 2018 UDIA NSW Best Mixed-Use Development and 2016 International Property Awards Best Residential High Rise Architecture Australia for V by Crown Group Parramatta; 2017 Property Council of Australia’s Annual Property Congress’ one of the World’s best projects for Infinity by Crown Group; 2017 Master Builders Association (MBA) NSW Excellence in Construction Awards for Skye by Crown Group, 2015 International Property Awards Best Residential Development Australia for Arc by Crown Group, 2015 Master Builders Australia (MBA) NSW Excellence in Construction Awards for Viking by Crown Group Waterloo and 2014 Urban Development Institute of Australia (UDIA) NSW President’s award – considered one of the highest property development accolades in Australia – for the seven-tower, resort-style Top Ryde City Living.Download the original article