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(Sydney, Australia) Tuesday, May 29, 2018 – Multi award-winning Australian property developer Crown Group is set to launch its highly-anticipated $1 billion development, Eastlakes Live, at Crown Group’s head office, 29/1 Market Street in Sydney CBD from 8:30am this Saturday.

As Crown Group’s latest and largest development to date, Eastlakes Live has attracted thousands of enquiries across the world since it was announced earlier this year.

Eastlakes Live was recently announced the winners of the 2018 Melbourne Design Awards in the category of “Graphic Design – Identity and Branding – Lifestyle”.

The $1 billion development is designed by Sydney-based award-winning architects Francis-Jones Morehen Thorp (fjmt). Eastlakes Live by Crown Group aims to set a new standard for retail excellence with two major supermarkets offering fresh food, reflecting the diversity of the neighbourhood, a restaurant promenade, street cafes, a medical centre, as well as densely-landscaped gardens and children’s play areas.

More than 1,300 guests attended Eastlakes Live’s star-studded red carpet unveiling event at The Star in Sydney earlier this month. Guests included Crown Group CEO’s Iwan Sunito and Paul Sathio, actress and musician Natalie Bassingthwaighte, former Bachelor and fitness coach Tim Robards, Sydney publicist Roxy Jacenko and husband Oliver Curtis, Nova FM radio host Matt DE Groot and Australian singer Pauline Curuenavuli.

“Eastlakes Live presents Sydney’s new east, a way of future living in a lifestyle destination like never before,” said Crown Group Chairman and Group CEO Iwan Sunito. “Crown Group is taking Eastlakes Live to the next level, a catalyst for transformation, a new benchmark for others to follow.”

“With Eastlakes Live, we are defining a vibrant community, a modern urban hub of Sydney, a destination in its own right, connecting people together to create a great place where resident can live, shop and play all in one place,” Mr. Sunito added.

“The Eastlakes we see is truly a destiny by design. As the city of Sydney grows, Eastlakes will become the next ‘big thing’.”

Crown Group Sales Director Roy Marcellus said the demand for Eastlakes Live has exceeded their expectations. Eastlakes Live is generating a high level of excitement in the market, exceeding its expression of interest (EOI) target with more than $134 million worth of potential apartment sales to date.

“The interest in Eastlakes Live is phenomenal. We are anticipating a successful sales launch on Saturday,” Mr. Marcellus said.

The residences will be situated atop the new Eastlakes town centre, a new dining and retail precinct offering residents neighbours a diverse range of spaces and experiences for interaction or escape.

“The location of Eastlakes Live is so convenient,” said Mr. Marcellus, “it’s an untouched jewel of Sydney – close to everything, the city, beaches, shopping centres, golf clubs, highly-ranked schools, renowned universities, and Sydney airport,”

“Future residents will experience the highest level of five-star resort style amenities and everyday luxury right on their doorsteps.”

Residents’ amenities will include a resort-style 25m swimming pool, state-of-the-art gymnasium, barbeque facilities, function rooms, water feature, landscaped gardens, rooftop lounge and entertainment facilities.

One of the most unique elements of Eastlakes Live is how fjmt’s design weaves the natural environment into every facet of the development with spaces that welcome visitors to the outdoors. Eastlakes Live provides a vital connection to the area’s vast natural green spaces and celebrate its rich cultural diversity with a new restaurant and retail precinct.

A major architectural focal point of fjmt’s design is the oculus, a massive, water-filled piece that showcases the fusion of exterior and interior. Above, on the garden level, the oculus is a glazed reflective pool while underneath, it is a water-filled skylight casting natural, sparkling daylight onto the shopping areas below.

Mr. Marcellus commented that demand for quality developments from reputable developers with a strong track-record in Sydney was always strong.

Crown Group has a strong reputation among buyers in Sydney and internationally. For its most recent development Waterfall by Crown Group in Waterloo, more than $300 million apartments were sold globally in one day at the launch, and $120 million in the first hour.

Stage one of Eastlakes Live will include 134 luxury apartments ranging from one-bedroom apartments to penthouses and 12 retail outlets below. Stage two will complete the new town centre with a mix of residential and retail components, with details still to come.

Sales for stage one will begin on Saturday 2nd June 2018 with expected construction completion in 2021.

The display centre is now open daily from 10am to 4pm, located at 19a Evans Avenue, Eastlakes.

Crown Group is now accepting expressions of interest from prospective buyers.

For more information, please visit or call 1800 853 162.


Media Interviews:

Crown Group Chairman and Group CEO Iwan Sunito & Sales Director Roy Marcellus are available for a limited number of interviews on request.

Editor’s Note

Project preview video, animation and images can be found in dropbox using this link

Other Images and video are available upon request including artist impressions, launch videos and computer- animated ‘fly-through’ footage of selected Crown Group developments.

Media Enquiries:

Lina Guo, Communications Executive
(02) 9925 0088 or 0429 459 510

About Crown Group

Crown Group Holdings (Crown Group) is a leading Australian property group specialising in property development, property investment and serviced apartments.

The company was co-founded by architect Mr. Iwan Sunito and engineer Mr. Paul Sathio with its first project in 1996.

Iwan Sunito graduated with Bachelor of Architecture (Hons) and Master of Construction Management from University of NSW. In 1993 Iwan became a Registered Architect in NSW and was awarded the UNSW Eric Daniels award for excellence in residential design.

In recent years Iwan received a number of awards including Indonesia’s Property & Bank Magazine Golden Leadership Award 2013, the 2013 Congress of Indonesian Diaspora Entrepreneur award and named a winner in the 2013 Ernst & Young Entrepreneur of the Year Awards. Iwan Sunito was also named Urban Taskforce Australia’s 2015 Property Person of the Year.

Paul Sathio graduated with a Bachelor degree in Civil Engineering from University of Technology Sydney (UTS) and a Masters of Engineering Science from University of NSW. Paul has more than two decades’ experience in the construction and development industry.

Past and recent projects

Since the company was founded in 1996, Crown Group has successfully completed major developments in Sydney’s best locations including Bondi, Bondi Junction, Parramatta, Ashfield, Epping, Homebush, Newington, Pennant Hills and Rhodes and most recently the 28-storey V by Crown Group in Parramatta. Today, Crown Group boasts a large portfolio of projects under development and in the pipeline and is currently developing four major projects; Infinity by Crown Group in Green Square, a 25-storey residential tower Arc by Crown Group in the heart of Sydney, Waterfall by Crown Group in Waterloo and Eastlakes Live in Sydney’s Eastern Suburbs.


Crown Group has been awarded more than 20 high-profile industry awards including the 2016 International Property Awards Best Residential High Rise Architecture Australia for V by Crown Group Parramatta, 2015 Master Builders Australia (MBA) NSW Excellence in Construction Awards for Viking by Crown Group Waterloo and 2014 Urban Development Institute of Australia (UDIA) NSW President’s award – considered one of the highest property development accolades in Australia – for the seven-tower, resort-style development Top Ryde City Living.

Top Ryde City Living was also named best High-Density Development in Australia at the UDIA awards for excellence 2014 and a Master Builders Association Excellence in Housing award 2013. Crown Group’s innovative, waterfront development Sanctum by Crown was awarded a Master Builders Association Excellence in Housing award 2012 and its hugely-successful ICON at Homebush was awarded HIA’s (Housing Industry Association) CSR Housing Awards 2007 Apartment Project of the Year.

Skye Hotel Suites

Crown Group launched its first Skye Hotel Suites in Parramatta in August 2017 with a second hotel to open in Sydney’s CBD in mid-2018.

Future launches

Crown Group will launch Eastlakes Live by Crown Group, a new project in Sydney’s Eastern Suburbs on 2 June 2018.

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