July 23, 2013 – Sydney-based property developer Crown Group has today unveiled the first images of its 24-storey residential tower to be built in the heart of Sydney’s CBD.

The much-anticipated new building will be built at 161-165 Clarence Street, Sydney with a rear façade on Kent Street.

Designed by Sydney-based Koichi Takada Architects, it incorporates a through-site pedestrian walkway between Clarence and Kent streets, heritage-inspired archways on lower levels and a modern glass-and-steel tower rising 24 storeys above street level, with a curved steel roof structure.

The design was selected during a design competition which concluded last month with the first artist’s impressions released today.

The design competition jury agreed while there were a number of excellent submissions, Koichi Takada Architects’ design was exceptional.

Crown Group CEO Iwan Sunito said the design would utilise the entire site to its full potential.

The development will be built around Sydney’s Skittle Lane enabling pedestrian access directly from Clarence, Kent and King streets.

After it acquired the site last year, Crown Group had a clear vision to create a building which drew on both local and international experience, Mr Sunito said.

“Koichi Takada Architects have competed against a field of world-class architecture firms to win this competition,” Mr Sunito said.

“Koichi Takada Architects’ striking design is an exceptional use of space, bravely combining functionality with architectural flair and creativity to a standard befitting this first-class location in the heart of Sydney’s CBD,” Mr Sunito said.

“This building will be unlike any other in Sydney. The building’s curved steel and glass upper exterior will be a distinguished addition to Sydney’s skyline,

“It will redefine architectural boundaries for future residential apartment buildings worldwide,” Mr Sunito said.

Mr Sunito said the location of the building called for the highest standard of architecture.

“This site’s location – close to Wynyard Station, Sydney Harbour and everything Sydney’s CBD has to offer – sets it apart from other developments and courts the world’s best in architectural design and construction,” Mr Sunito said.

“With every project Crown embarks on, we seek to break the mould and set a new benchmark in design,” Mr Sunito said.

Japanese-Australian architect Koichi Takada – founder of Koichi Takada Architects – has built a reputation for innovative and refined residential designs through his work in Sydney, New York, London and Tokyo.

Mr Takada said the site’s unique shape and central location was an extraordinary opportunity to create something not simply for residents of the building itself but a pedestrian-friendly, street-level precinct.

The design draws from local and international inspiration and features heritage inspired elements at street level, fused seamlessly with forward-thinking internal features and a modern upper façade.

The curved roof structure draws inspiration both from Sydney’s archways and the iconic buildings of the New York skyline, Mr Takada said.

“Inspired by the characteristic arches and masonry of Sydney’s significant heritage, a duality is introduced to the facade, represented by the varied aesthetics of the podium and modern and elegant tower,” Mr Takada said.

“The through-site link adds public benefit and is designed to enrich and regenerate public amenity in this area of the CBD. The sculptural tower element floats above the podium, shaping the skyline with a gentle and organic form.”

The building will comprise approximately 200 studio, one, two and three-bedroom apartments with the high standard of residents’ amenities for which Crown Group is renowned.

A retail, commercial and restaurant precinct will be built on the ground floor.

Construction of the building is anticipated to commence in mid-2014.

Crown Group plans to invite early adopters to submit a registration of interest in late- 2013.


Available for limited interviews:

Crown Group CEO Iwan Sunito

For media enquiries or to arrange an interview contact:

Kate Prideaux, Communications Manager

02) 9925 0088 or 0401 863 436

About Crown Group

Crown International Holdings Group (Crown Group) is a leading Australian property group, active in property development and property investment in Sydney. The company was co-founded by architect Mr Iwan Sunito and engineer Mr Paul Sathio in 1996.

Iwan Sunito graduated with Bachelor of Architecture (Hons) and Master of Construction of Management from University of NSW. In 1993 Iwan became a Registered Architect in NSW and was awarded the UNSW Eric Daniels award for excellence in residential design.

Paul Sathio graduated with a Bachelor degree in Civil Engineering at University of Technology Sydney (UTS) followed by a Masters of Engineering Science at University of NSW. Paul has more than two decades experience in the construction and development industry. Crown Group was awarded the Master Builders Association Excellence in Housing award 2012 for its innovative, waterfront development Sanctum by Crown and in 2007 was awarded the HIA (Housing Industry Association) CSR Housing Awards 2007 Apartment Project of the Year for the hugely-successful ICON at Homebush.

Today, Crown Group has grown to become one of Australia’s leading property development companies and today boasts a $2.8 billion portfolio of projects under development and in the pipeline.

Crown Group has successfully completed more than a dozen major developments in Sydney, including in Bondi, Bondi Junction, Parramatta, Ashfield, Epping, Homebush, Newington, Pennant Hills and Rhodes.

Most recently Crown Group completed a 149-apartment, waterfront development, Sanctum by Crown at Rhodes and the first four towers of its seven-tower, 635-apartment development, Top Ryde City Living.

Crown Group is currently developing four major projects, Top Ryde City Living, a seven tower development in Top Ryde, Viking by Crown, a 10-storey residential complex in Waterloo, V by Crown, a 27-storey residential tower in Parramatta and Skye by Crown a 20-storey development in North Sydney launched in June 2013.

Crown group will launch Viva by Crown, the final stage of Top Ryde City Living, in August 2013.

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