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May
13
2016

CROWN GROUP REVEALS NEW HOTEL BRAND FOR SYDNEY

(Sydney, Australia) Friday May 13, 2016 – A leading Australian property developer renowned for its innovative approach to residential apartment design has revealed details of its much-anticipated new hotel brand.

After delivering a string of award-winning residential apartment buildings over the past two decades, Sydney-based Crown Group will soon bring its world-renowned brand to travelers from across the globe, announcing its first hotel will open in the thriving Sydney suburb of Parramatta in early 2017.

The luxury Skye Hotel Suites will form part of the 29-storey V by Crown Group development known as Parramatta’s vertical village.

A new logo and website for Skye Hotel Suites were revealed today.

Crown Group Chief Executive Iwan Sunito said Sydney’s second CBD was a fitting location for the launch of the first Skye Hotel Suites.

“We are pleased to announce the debut of Skye Hotel Suites in Sydney, the first of many around the world, Mr Sunito said.

“Our vision is to create a collection of suites which will set a fresh lifestyle standard in Sydney,” he said.

The second largest employment destination in the state, Parramatta was recently named the most livable suburb in NSW and is forecast to grow in population by 40 per cent by 2031.

“Parramatta is a powerhouse for innovation and business, attracting some of the best and brightest talent from across Australia and the world. With the phenomenal growth of Western Sydney the potential for the city is enormous,” Mr Sunito said.

“Skye Hotel Suites will be a stylish addition to the up-and-coming Western Sydney, and we are confident the Crown Group brand, with its strong reputation, will appeal to the new generation of domestic and international visitors to the city.

“Parramatta represents the past, present and future of Australia,” he said.

Designed by Sydney-based Allen Jack + Cottier and Koichi Takada Architects, the 590-apartment V by Crown Group is located on the corner of Macquarie and Marsden streets, less than 300m from Parramatta Square; Parramatta City Council’s $2 billion, 3-hectare redevelopment precinct and less than 600m from Parramatta train station, Parramatta Heritage Parklands and Westfield Parramatta.

Featuring 72 studio, one bedroom and two-bedroom suites, Skye Hotel Suites at Parramatta will include access to V by Crown Group’s resort-style pool, gym, expansive foyer, conference room, restaurant, sauna, business centre and vibrant alfresco dining and retail piazza.

A level-26 sky bar will include a large open-air terrace and spectacular 270 degree views of Sydney’s skyline.

Crown Group also plans to open Skye Hotel Suites in Sydney’s CBD and Green Square in the near future.

Expansion into luxury hotels was a natural progression for the company, Mr Sunito said.

“Asia is booming and with it more and more people travel to Australia for holidays and for business.  This has created a gap in the market as the demand increases for luxury hotel-style serviced apartments in Sydney and Australia,” Mr Sunito said.

“Expanding into the transient short-term accommodation market will provide a strong foundation our continued expansion both locally and across the region.

“It is an exciting time for us,” he said.

Crown Group has established a reputation for architecturally unique, resort-style residential development and has been recognized with a number of top industry awards including the UDIA NSW President’s award, Master Builders Association Excellence in Construction award, UDIA National High Density Development award and UDIA NSW award for Concept Design.

Crown Group National Development Director Pierre Abrahamse said Skye Hotel Suites would bring the world-renowned Crown Group brand to travelers from around the world.

“We have been looking for the right location to launch Skye Hotel Suites in Australia for some time and Sydney’s metropolitan centre Parramatta, presents the perfect opportunity for Crown Group’s entry in the hospitality market,” Mr Abrahamse said.

“Sydney has evolved into a sophisticated city off the back of strong economic growth and continues to top international city rankings for both travel and lifestyle.

“The location of V by by Crown in the heart of Parramatta city, walking distance to Parramatta train station, Parramatta Heritage Parklands and Westfield Parramatta will be attractive to both locals and tourists alike,” he added.

A Skye Hotel Suites launch event will be held later this year.

For more information visit skyehotels.com.au or call +61 2 9925 0088.

ENDS

Media Interviews
Crown Group Director of Sales and Marketing Roy Marcellus is available for a limited number of interviews on request.

Editor’s Note
Images and video are available upon request including artist impressions, launch videos and computer-animated ‘fly-through’ footage of selected Crown Group developments.

Media Enquiries:

Kate Prideaux, General Manager of Communications & Public Relations
(02) 9925 0088 or 0401 863 436
kateprideaux@crowngroup.com.au

Serena Zhu, Communications Executive
(02) 9925 0088 or 0429 459 510
SerenaZhu@crowngroup.com.au

About Crown Group

Crown Group Holdings (Crown Group) is a leading Australian property group specialising in property development, property investment and serviced apartments.

The company was co-founded by architect Mr Iwan Sunito and engineer Mr. Paul Sathio with its first project in 1996.

Iwan Sunito graduated with Bachelor of Architecture (Hons) and Master of Construction Management from University of NSW. In 1993 Iwan became a Registered Architect in NSW and was awarded the UNSW Eric Daniels award for excellence in residential design.

In recent years Iwan received a number of awards including Indonesia’s Property & Bank Magazine Golden Leadership Award 2013, the 2013 Congress of Indonesian Diaspora Entrepreneur award and named a winner in the 2013 Ernst & Young Entrepreneur of the Year Awards. Iwan Sunito was also named Urban Taskforce Australia’s 2015 Property Person of the Year

Paul Sathio graduated with a Bachelor degree in Civil Engineering from University of Technology Sydney (UTS) and a Masters of Engineering Science from University of NSW. Paul has more than two decades’ experience in the construction and development industry.

Past and recent projects

Since the company was founded 21 years ago, Crown Group has successfully completed major developments in Sydney’s best locations including Bondi, Bondi Junction, Parramatta, Ashfield, Epping, Homebush, Newington, Pennant Hills and Rhodes and most recently Viking by Crown, a 10-storey residential complex in Waterloo.

Today, Crown Group boasts a large portfolio of projects under development and in the pipeline and is currently developing five major projects; Infinity by Crown Group in Green Square, the 29-storey V by Crown Group in Parramatta, 20-storey Skye by Crown Group in North Sydney, the popular inner-west development Oasis by Crown Group and a 22-storey residential tower Arc by Crown Group in the heart of Sydney’s CBD.

Awards
Crown Group was recently awarded the Urban Development Institute of Australia (UDIA) NSW President’s award – considered one of the highest property development accolades in Australia – for its seven-tower, resort-style development Top Ryde City Living.

Top Ryde City Living was also named best High-Density Development in Australia at the UDIA awards for excellence 2014 and a Master Builders Association Excellence in Housing award 2013. Crown Group’s innovative, waterfront development Sanctum by Crown was awarded a Master Builders Association Excellence in Housing award 2012 and its hugely-successful ICON at Homebush was awarded HIA’s (Housing Industry Association) CSR Housing Awards 2007 Apartment Project of the Year.

Future launches
Crown Group will launch a number of projects in 2016.

www.crowngroup.com.au

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