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(Sydney, Australia) Monday March 19, 2018 – Crown Group releases to the public the long-awaited first image of its new Eastlakes town centre development; Eastlakes Live.

 The image released today depicts the modern retail and restaurant area in the first stage of the $1-billion redevelopment.

Set to regenerate the neighbourhood and create a vibrant new urban hub, Eastlakes Live will comprise modern residential apartments and a new restaurant and retail precinct; offering residents and neighbours a diverse range of spaces and experiences for interaction or escape.

Stage one of the development will include 134 luxury apartments ranging from one-bedroom apartments to penthouses and 12 retail outlets. Stage two of Eastlakes Live will include a mix of residential and retail components, with details still to come, completing the modern new town centre.

The development site adjoins Eastlakes Reserve and is located 8 kilometres from Sydney’s CBD and 3 kilometres from the University of South Wales, Sydney Airport and Green Square.

Designed by Sydney-based design firm fjmt, Eastlakes Live will be a modern town centre which aims to set a new standard for retail excellence with two major supermarkets fresh food offerings reflecting the diversity of the neighborhood, a restaurant promenade, street cafes, a medical centre, as well as densely landscaped gardens and children’s play areas.

Apartments are designed to maximise stunning views over the Eastlakes Golf Course and Sydney CBD.

“We are pleased to be able to showcase the first stage of Eastlakes Live to the public with this new image,” Crown Group Chairman and Group CEO Iwan Sunito said.

“This development is designed to create a new entertainment and lifestyle precinct for Sydney.

“This is the first stage of our concept of creating a thriving and modern urban village – anchored by a residential component and filled with dynamic retail, entertainment and outdoor recreation opportunities.

“We also look forward to working with the local community on refining our plans for subsequent stages of Eastlakes Live in the near future,” Mr Sunito said.

Eastlakes Live is inspired by the concept of “bringing together the best of town and country,” envisioned by Richard Francis-Jones, Design Director of fjmt. With a location in the heart of a swath of greenery – the Eastlakes Golf Course to the southeast and the Eastlakes Reserve to the west – the new image depicts a modern sanctuary for Sydney’s Eastern suburbs.

fjmt’s designs have been awarded some of the industry’s most prestigious awards including; UDIA NSW’s award for Excellence in High Density Development for Anadara, Barangaroo, the City of Sydney Lord Mayor’s Prize for Liberty Place in Sydney, and the NSW Master Builders Award for ‘Public Building’ for The Waterfront Pavilion.

“The new concept for Eastlakes needed to be sympathetic to the local character and yet also create a new and exciting integration of landscape and architecture,” Mr Francis-Jones explained.

“When complete expect the development to be embraced by the broader Sydney community and become a leisure, food and shopping destination in its own right.

“The diversity of the local community will be reinforced and re-energised by new arrivals to a much enriched and enlivened Eastlakes shopping centre,” he said.

 The new development draws on the success of Crown Group’s multi-award-winning Top Ryde City Living project which successfully integrated 653 residential apartments and resort-style amenities within seven towers above a modern shopping centre.

 Crown Group Director of Sales (Direct) Roy Marcellus said the design of Eastlakes Live responded to need for a revitalised Eastlakes Town Centre.

“Crown Group is at the forefront of creating dynamic urban areas integrated with residential apartments demonstrated in our popular project Top Ryde City Living,” Mr Marcellus said.

 “Top Ryde City Living is now home to hundreds of residents. Many residents there have told us they feel like they are living in a village in a city with the pool, gym, music room, library and outdoor barbecue area.

“The $1-billion Eastlakes Live has been designed to be a fully-integrated village, with the convenience of being just 8km from the CBD,” he said.

Located in the Bayside Local Government area, encompassing Botany and Mascot and close to the Green Square and Alexandria areas, the suburb of Eastlakes has a population of 6920.

In 2016, according to ABS data the Eastlakes-Mascot area was the fifth fastest growing region of NSW, growing by 7.9% or 1904 people to a total of 26,099 in the 12 months to June 30 2016.

There are four golf courses within 6 km of the development; The Australian Golf Course, Moore Park Golf Course, The Lakes Golf Course and Botany Golf Course.

“We’ve already had a large number of enquiries for people eager to know more about Eastlakes Live, even before the commencement of our official marketing campaign which kicks off this week,” Mr Marcellus said.

“There is excitement about this new development for Sydney’s Eastern Suburbs and we look forward to revealing even more images of Eastlakes Live at a special event in May.

“Eastlakes Live presents Sydneysiders with a rare opportunity to live above a brand-new shopping centre.

“Stage one Eastlakes Live presents an opportunity for smart buyers to get in at the very beginning of a project that will redefine Eastlakes,” Mr Marcellus added.

Crown Group will begin sales of 134 luxury apartments in the first stage of Eastlakes Live in June 2018.

Construction of the first stage is scheduled for completion in 2020.

Crown Group is now accepting expressions of interest from prospective buyers.

For more information, please visit or call 1300 789 609.


Media Interviews:

Crown Group Chairman and Group CEO Iwan Sunito is available for a limited number of interviews on request.

Editor’s Note

Images and video are available upon request including artist impressions, launch videos and computer- animated ‘fly-through’ footage of selected Crown Group developments.

Media Enquiries:
Kate Prideaux, General Manager of Communications & Public Relations

(02) 9925 0088 or 0401 863 436

Lina Guo, Communications Executive
(02) 9925 0088 or 0429 459 510
About Crown Group

Crown Group Holdings (Crown Group) is a leading Australian property group specialising in property development, property investment and serviced apartments.

The company was co-founded by architect Mr Iwan Sunito and engineer Mr. Paul Sathio with its first project in 1996.

Iwan Sunito graduated with Bachelor of Architecture (Hons) and Master of Construction Management from University of NSW. In 1993 Iwan became a Registered Architect in NSW and was awarded the UNSW Eric Daniels award for excellence in residential design.

In recent years Iwan received a number of awards including Indonesia’s Property & Bank Magazine Golden Leadership Award 2013, the 2013 Congress of Indonesian Diaspora Entrepreneur award and named a winner in the 2013 Ernst & Young Entrepreneur of the Year Awards. Iwan Sunito was also named Urban Taskforce Australia’s 2015 Property Person of the Year.

Paul Sathio graduated with a Bachelor degree in Civil Engineering from University of Technology Sydney (UTS) and a Masters of Engineering Science from University of NSW. Paul has more than two decades’ experience in the construction and development industry.

Past and recent projects

Since the company was founded in 1996, Crown Group has successfully completed major developments in Sydney’s best locations including Bondi, Bondi Junction, Parramatta, Ashfield, Epping, Homebush, Newington, Pennant Hills and Rhodes and most recently the 28-storey V by Crown Group in Parramatta. Today, Crown Group boasts a large portfolio of projects under development and in the pipeline and is currently developing four major projects; Infinity by Crown Group in Green Square, a 22-storey residential tower Arc by Crown Group in the heart of Sydney, Waterfall by Crown Group in Waterloo and Eastlakes Live in Sydney’s Eastern Suburbs.


Crown Group has been awarded more than 20 high-profile industry awards including the 2016 International Property Awards Best Residential High Rise Architecture Australia for V by Crown Group Parramatta, 2015 Master Builders Australia (MBA) NSW Excellence in Construction Awards for Viking by Crown Group Waterloo and 2014 Urban Development Institute of Australia (UDIA) NSW President’s award – considered one of the highest property development accolades in Australia – for the seven-tower, resort-style development Top Ryde City Living.

Top Ryde City Living was also named best High-Density Development in Australia at the UDIA awards for excellence 2014 and a Master Builders Association Excellence in Housing award 2013. Crown Group’s innovative, waterfront development Sanctum by Crown was awarded a Master Builders Association Excellence in Housing award 2012 and its hugely-successful ICON at Homebush was awarded HIA’s (Housing Industry Association) CSR Housing Awards 2007 Apartment Project of the Year.

Skye Hotel Suites

Crown Group launched its first Skye Hotel Suites in Parramatta in August 2017 with a second hotel to open in Sydney’s CBD in mid-2018.

Future launches

Crown Group will launch Eastlakes Live by Crown Group, a new project in Sydney’s Eastern Suburbs in June 2018.

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