PRESS BLOG BANNERS_Media Release Banner


(Sydney, Australia) Tuesday April 3, 2018 – World-renowned Japanese architect Kengo Kuma’s design submitted in partnership with Australian architecture firm Koichi Takada Architects, has been named the winner in a competition to design Crown Group’s new tower for Sydney’s Waterloo.

 Forming part of a five-building development in Waterloo which also includes three buildings designed exclusively by Koichi Takada Architects and a building designed by Sydney-based architects Silvester Fuller, the 20-storey tower will feature a cantilevered infinity-edge rooftop pool, gym and community room with a plant-filled, green exterior designed to emulate a stacked forest.

The development at 48 O’Dea Avenue Waterloo will comprise 374 luxury apartments across five buildings, ranging 4 to 20 storeys and a mix of restaurants, cafes and shops.

Overseen by the City of Sydney, a competition to design the development’s tallest building attracted a high-calibre of entries judged by a panel of experts including independent architects, assessing architectural design excellence. The winning entry was officially announced today.

It will be the first time Kengo Kuma and Associates has designed for the award-winning Australian developer founded with its first development in Bondi in 1996.

Renowned for his designs which show respect for tradition while considering the needs of the future, Kengo Kuma recently designed the 2020 Olympic Stadium Tokyo and the internationally-acclaimed V&A museum in Dundee, Scotland.

Crown Group Chairman and Group CEO Iwan Sunito said he was proud to have the three architecture firms involved in the company’s landmark development in Waterloo.

The collaboration between Kengo Kuma and Koichi Takada was a world first, Mr Sunito said.

“Kengo Kuma and Koichi Takada each have their own unique style and ethos, which fit with Crown Group’s desire to push the boundaries of design,” he said.

“Both architects have proven to be true leaders in their field, renowned for their creativity. I feel the collaboration of the two will lead to something new and unique for Sydney.

“We are excited to be able to take the next step in furthering the path of Sydney as it becomes increasingly recognised for its leading architecture.

“This development will be a forward-thinking new addition to Sydney’s Green Square redevelopment precinct,” Mr Sunito added.

The development will be Crown Group’s third development in Waterloo, following the award-winning Viking by Crown Group completed in 2014 and the recently launched Waterfall by Crown Group.

Kengo Kuma founded Kengo Kuma and Associates, Inc. in 1990 and the company has established a long history in the architect’s home nation; Japan but last year made its first foray into Australia with a tower in Sydney’s Circular Quay and The Darling Exchange which forms part of the NSW Government’s $3.4 billion plan to redevelop Darling Harbour. Kengo studied at Columbia University in New York City and made the top five of last year’s Dezeen Hot List.

“Our intention is to give a warm and a natural atmosphere to the community with unique design strategies,” Mr Kuma said.

“The upper volume of the tower seamlessly transforms into the lower part of the stepped terraces in order to create an intimacy between the building scale and the pedestrian scale on the street level.

“Eaves wrapping the façade are covered by sticks which give a warm impression of the wood to the façade.

“The entire façade becomes a vertical urban forest by having a vegetation on each eave.

“Those strategies will blur and soften the profile building, and give a whole new image of the W48 precinct of the Waterloo,” Mr Kuma added.

With more than 40,000 jobs expected to be created in the Green Square area by 2030, the development will be home to hundreds of new Waterloo residents when completed in 2020.

Japanese-born Koichi Takada began his career in Tokyo and moved to Sydney in 1997. His firm Koichi Takada Architects has won multiple awards for its designs including residential, retail, hospitality and cultural venues.

“It is my honour to work alongside Kuma sensei, the Japanese master of architecture. It is a dream come true,” Mr Takada said.

“Responding to Kengo Kuma’s vision for the tallest of the five buildings, I am excited to design three low-rise buildings that create a dynamic architectural dialogue within the precinct.

“Crown Group’s on-going vision for Waterloo will continue to positively regenerate the area’s former industrial warehouses with an ‘organic’ and ‘healthy’ green neighbourhood, celebrated by their signature resort-style living for residents and a new street culture to benefit the public.

“I drew on an idea of ‘green luxury,’ finding inspiration in nature. Each building is designed with a ‘human touch’ to express its organic and distinct architectural character,” Mr Takada added.

More details of the development will be revealed in June and apartment sales are expected to begin later this year.  Crown Group will begin accepting registrations of interest from potential buyers in June.

For information on Crown Group’s current projects please visit



Media Interviews:

Crown Group Chairman and Group CEO Iwan Sunito is available for a limited number of interviews on request.

Editor’s Note:

IMAGES are available upon request or available to download via dropbox by clicking  this link:

Media Enquiries
Kate Prideaux, General Manager of Communications & Public Relations
(02) 9925 0088 or 0401 863 436

Lina Guo, Communications Executive
(02) 9925 0088 or 0429 459 510

About Crown Group

Crown Group Holdings (Crown Group) is a leading Australian property group specialising in property development, property investment and serviced apartments.

The company was co-founded by architect Mr Iwan Sunito and engineer Mr. Paul Sathio with its first project in 1996.

Iwan Sunito graduated with Bachelor of Architecture (Hons) and Master of Construction Management from University of NSW. In 1993 Iwan became a Registered Architect in NSW and was awarded the UNSW Eric Daniels award for excellence in residential design.

In recent years Iwan received a number of awards including Indonesia’s Property & Bank Magazine Golden Leadership Award 2013, the 2013 Congress of Indonesian Diaspora Entrepreneur award and named a winner in the 2013 Ernst & Young Entrepreneur of the Year Awards. Iwan Sunito was also named Urban Taskforce Australia’s 2015 Property Person of the Year.

Paul Sathio graduated with a Bachelor degree in Civil Engineering from University of Technology Sydney (UTS) and a Masters of Engineering Science from University of NSW. Paul has more than two decades’ experience in the construction and development industry.

Past and recent projects

Since the company was founded in 1996, Crown Group has successfully completed major developments in Sydney’s best locations including Bondi, Bondi Junction, Parramatta, Ashfield, Epping, Homebush, Newington, Pennant Hills and Rhodes and most recently the 28-storey V by Crown Group in Parramatta. Today, Crown Group boasts a large portfolio of projects under development and in the pipeline and is currently developing four major projects; Infinity by Crown Group in Green Square, a 25-storey residential tower Arc by Crown Group in the heart of Sydney, Waterfall by Crown Group in Waterloo and Eastlakes Live in Sydney’s Eastern Suburbs.


Crown Group has been awarded more than 20 high-profile industry awards including the 2016 International Property Awards Best Residential High Rise Architecture Australia for V by Crown Group Parramatta, 2015 Master Builders Australia (MBA) NSW Excellence in Construction Awards for Viking by Crown Group Waterloo and 2014 Urban Development Institute of Australia (UDIA) NSW President’s award – considered one of the highest property development accolades in Australia – for the seven-tower, resort-style development Top Ryde City Living.

Top Ryde City Living was also named best High-Density Development in Australia at the UDIA awards for excellence 2014 and a Master Builders Association Excellence in Housing award 2013. Crown Group’s innovative, waterfront development Sanctum by Crown was awarded a Master Builders Association Excellence in Housing award 2012 and its hugely-successful ICON at Homebush was awarded HIA’s (Housing Industry Association) CSR Housing Awards 2007 Apartment Project of the Year.

Skye Hotel Suites

Crown Group launched its first Skye Hotel Suites in Parramatta in August 2017 with a second hotel to open in Sydney CBD in mid-2018.

Future launches

Crown Group will launch Eastlakes Live by Crown Group, a new project in Sydney’s Eastern Suburbs in June 2018.

Download the original article Facebooktwitterredditpinterestlinkedinmail