PRESS BLOG BANNERS_Media Release-2-white


(Sydney, Australia) Tuesday April 7, 2015 – An Australian property developer has launched its first bespoke lifestyle publication.

Sydney-based developer Crown Group last week launched Crown Lounge – a luxury lifestyle magazine for its upmarket clientele.

More than 200 guests welcomed the inaugural edition of Crown Lounge at a lavish evening celebration hosted at Crown Group’s head office on Thursday March 26.

Overlooking Sydney’s skyline with champagne flutes and canapés in hand, guests celebrated the new title – a flagship in-house magazine produced by Crown Group in collaboration with freelance writers.

The luxury magazine will enable Crown Group’s Crown Platinum Club members to access premium lifestyle content free of charge.

Eligible to receive benefits after the purchase of their first Crown Group property, Crown Platinum Club members are entitled to a unique service that includes exclusive invitations to social and educational events, access to industry news and more.

Adding to this service, Crown Lounge magazine will offer tailored, thought-provoking content with a focus on architecture, finance, fashion, travel, dining and more.

The Autumn edition profiles some of the world’s most inspirational figures including former high-flying executive from Time Warner, Bonnie Boezeman; artist  and grandson of Sydney Opera House designer; Jorn Utzon, Mika Utzon-Popov; and lauded Japanese-born Australian-based fashion designer Akira Isogawa.

The inaugural edition delves into the world of luxury British carmaker Bentley, Singapore’s best travel hotspots and celebrity restaurateur Jamie Oliver’s upcoming Parramatta trattoria.

Crown Group Chief Executive (CEO), Iwan Sunito said the launch of Crown Lounge marked the realisation of a long-held ambition to provide the entrepreneurial community, Crown Platinum Club, a platform to share in its successes, dreams and passions.

“We are absolutely thrilled to launch Crown Lounge to our Crown Platinum Club members,” Mr Sunito said.

“Crown Lounge provides a unique opportunity to unite thought-provoking, topical lifestyle content for our astute readers under the one title.

“Our clients have a wealth of experience and we’re confident Crown Lounge will offer a buffet of content to satisfy their tastes,” he said.

Crown Lounge blends local and international lifestyle pieces with interesting feature articles, interactive interviews and quirky columns complemented by state-of-the-art visual design, graphics and illustrations.

Crown Lounge’s publishing and editorial team included Crown Group’s Head of Marketing and Communications Kirsty Bradley, General Manager of Communications and Public Relations Kate Prideaux, Project Marketing Manager Ellie Corrigan, Senior Graphic Designer Giverny Reid and Communications Executive Dominique Kuhne.

Mr Sunito cut the cake on the evening to officially mark the launch.

“We are excited to see Crown Lounge  rapidly evolve with the embrace and contribution of its members,” Mr Sunito added.

“We’re certain Crown Lounge will drive the growing community that is the Crown Platinum Club and continue to support and foster their drive in life.”

From its foundation in 1994 Crown Group has expanded both its services and locations with the aim to encompass a complete lifestyle offering.

The quarterly title will be delivered by mail to Crown Platinum Club members around the world and residents of Crown Group developments across Sydney.

To enquire or advertise in the next edition please contact Ellie Corrigan on 0404 236 045 or email


Media Interviews

Crown Group Chief Executive Iwan Sunito is available for a limited number of interviews on request.


Editor’s Note

Images and video are available upon request including artist impressions, photographs of display apartments and computer-animated ‘fly-through’ footage of selected Crown Group developments.


Media enquiries

Kate Prideaux, General Manager of Communications & Public Relations

(02) 9925 0088 or 0401 863 436


Dominique Kuhne, Communications Executive

(02) 9925 0088 or 0432 230 425


About Crown Group


Crown Group Holdings (Crown Group) is a leading Australian property group specialising in property development, property investment and serviced apartments.

Founded in 1994, Crown Group has offices in Australia, Indonesia and Singapore and is currently developing in Australia and Indonesia.

The company was co-founded by architect Mr Iwan Sunito and engineer Mr Paul Sathio in 1994.

Iwan Sunito graduated with Bachelor of Architecture (Hons) and Master of Construction of Management from University of NSW. In 1993 Iwan became a Registered Architect in NSW and was awarded the UNSW Eric Daniels award for excellence in residential design.

In recent years Iwan received a number of awards including Indonesia’s Property & Bank Magazine Golden Leadership Award 2013, the 2013 Congress of Indonesian Diaspora Entrepreneur award and named a winner in the 2013 Ernst & Young Entrepreneur of the Year Awards.
Paul Sathio graduated with a Bachelor degree in Civil Engineering from University of Technology Sydney (UTS) and a Masters of Engineering Science from University of NSW. Paul has more than two decades’ experience in the construction and development industry.


Past and recent projects

Since the company was founded 21 years ago, Crown Group has successfully completed major developments in Sydney’s best locations including Bondi, Bondi Junction, Parramatta, Ashfield, Epping, Homebush, Newington, Pennant Hills and Rhodes and most recently Viking by Crown, a 10-storey residential complex in Waterloo.

Today, Crown Group boasts a large portfolio of projects under development and in the pipeline and is currently developing four major projects; V by Crown, a 29-storey residential tower in Parramatta, Skye by Crown a 20-storey development in North Sydney, Crown Ashfield, in Sydney’s thriving inner-west and Sydney by Crown in the heart of Sydney’s CBD.

After selling out Top Ryde City Living in October last year, Crown Group launched Sydney by Crown in November, resulting in more than $170 million in apartments sold within four hours.



Crown Group was recently awarded the Urban Development Institute of Australia (UDIA) NSW President’s award – considered one of the highest property development accolades in Australia – for its seven-tower, resort-style development Top Ryde City Living.

Top Ryde City Living was also named best High-Density Development in Australia at the UDIA awards for excellence 2014 and a Master Builders Association Excellence in Housing award 2013. Crown Group’s innovative, waterfront development Sanctum by Crown was awarded a Master Builders Association Excellence in Housing award 2012 and its hugely-successful ICON at Homebush was awarded HIA’s (Housing Industry Association) CSR Housing Awards 2007 Apartment Project of the Year.


Future launches

Crown Group will launch a number of projects this year including Crown Ashfield and the award-winning architectural landmark development Crown Green Square.

Download the original article