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(Sydney, Australia) Monday August 13, 2018 – Leading Australian developer Crown Group has launched its rewards program The Circle last Wednesday.

 More than 100 guests attended an intimate evening celebration to launch Crown Group’s elite program The Circle at Ivy Penthouse in Sydney on Wednesday August 8.

Representatives joined the celebration from each brand partner; including Maserati, Pommery, Swarovski, Coco Republic, Cerrone Jewellers, Ocean Alliance superyachts, Skye Hotel Suites, and Crown Property Agency.

The Circle is a loyalty program with exceptional and exclusive rewards, benefits and incentives for Crown Group’s past purchasers and referrers of Crown Group apartments.

The Circle includes three tiers; Platinum, Gold and Silver.

The Circle reward program offers members the following rewards:

  • Access to VIP Partner events, Crown Group launch events, partner discounts, value adds or special services eg: luxury car drive days, fine jewellery diamond masterclasses or shopping nights, luxury travel experiences, food & wine, music, theatre, sporting and cultural events.
  • Complimentary hotel night stays and/or discounts – at Skye Hotel Suites

The Circle members are given access to a special ‘members only portal’ on the Crown Group website where they can access and view Crown Group and selected Partner rewards, events, unique VIP experiences.

Newsletters will be sent regularly via email with new offers, partners and events to all members to invite them to attend Crown Group launches and events throughout the year.

Crown Group CEO of Global Capital Prisca Edwards said The Circle would align with Crown Group’s drive to be continuously innovative.

The Circle will be a unique membership program which would be personalised to its members, Mrs Edwards said.

“The Circle is about bringing together our valued clients, I believe there is power in working together.

“Right from the beginning, we have understood the value of this circle, we now we wouldn’t be where we are without them.

“As Crown Group embarks on its next phase of growth we wanted to create a platform that can offer our clients exclusive rewards and privileges.

“It a perfect opportunity for our trusted clients to experience special offerings from these luxury brands.

“We welcome our valued clients to join us on this exciting journey,” Mrs Edwards added.

To enquire please contact Crown Group Loyalty Program Manager Carencia Harris on 0438 910 153 or email


Media Interviews:

Crown Group CEO of Global Capital Prisca Edwards is available for a limited number of interviews on request.

Editor’s Note

Images and video are available upon request including artist impressions, launch videos and computer- animated ‘fly-through’ footage of selected Crown Group developments.

Media Enquiries:
Kate Prideaux, General Manager of Communications & Public Relations

(02) 9925 0088 or 0401 863 436

Lina Guo, Communications Executive
(02) 9925 0088 or 0429 459 510

About Crown Group

Crown Group Holdings (Crown Group) is a leading Australian property group specialising in property development, property investment and serviced apartments.

The company was co-founded by architect Mr. Iwan Sunito and engineer Mr. Paul Sathio with its first project in 1996.

Iwan Sunito graduated with Bachelor of Architecture (Hons) and Master of Construction Management from University of NSW. In 1993 Iwan became a Registered Architect in NSW and was awarded the UNSW Eric Daniels award for excellence in residential design.

Iwan was awarded an EY Entrepreneur of the Year Award 2013 and was also named Urban Taskforce Australia’s Property Person of the Year 2015.

Paul Sathio graduated with a Bachelor degree in Civil Engineering from University of Technology Sydney (UTS) and a Masters of Engineering Science from University of NSW. Paul has more than two decades’ experience in the construction and development industry.

Past and recent projects

Since the company was founded in 1996, Crown Group has successfully completed major developments in Sydney’s best locations including Bondi, Bondi Junction, Parramatta, Ashfield, Epping, Homebush, Newington, Pennant Hills and Rhodes and most recently the 28-storey V by Crown Group in Parramatta. Today, Crown Group boasts a large portfolio of projects under development and in the pipeline and is currently developing four major projects; Infinity by Crown Group in Green Square, a 25-storey residential tower Arc by Crown Group in the heart of Sydney, Waterfall by Crown Group in Waterloo and Eastlakes Live in Sydney’s Eastern Suburbs.


Crown Group has been awarded more than 20 high-profile industry awards including the 2016 International Property Awards Best Residential High Rise Architecture Australia for V by Crown Group Parramatta, 2015 Master Builders Australia (MBA) NSW Excellence in Construction Awards for Viking by Crown Group Waterloo and 2014 Urban Development Institute of Australia (UDIA) NSW President’s award – considered one of the highest property development accolades in Australia – for the seven-tower, resort-style development Top Ryde City Living.

Top Ryde City Living was also named best High-Density Development in Australia at the UDIA awards for excellence 2014 and a Master Builders Association Excellence in Housing award 2013. Crown Group’s innovative, waterfront development Sanctum by Crown was awarded a Master Builders Association Excellence in Housing award 2012 and its hugely-successful ICON at Homebush was awarded HIA’s (Housing Industry Association) CSR Housing Awards 2007 Apartment Project of the Year.

Skye Hotel Suites

Crown Group launched its first Skye Hotel Suites in Parramatta in August 2017 with a second hotel to open in Sydney’s CBD in 2018.

Future launches

Crown Group will launch a new project in Sydney’s Waterloo in 2018.

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