January 24, 2014 – Buyers at Viking by Crown in Sydney’s upcoming Waterloo precinct are looking beyond the convenience of a lock-up-and-go lifestyle as they prepare to style their dream apartment.

As anticipation for the projects mid-year completion grows so does the appetite of buyers ready to style their apartment interiors and embrace cosmopolitan living.

Designed by award-winning Eastern suburbs architects MPRDG, and inspired by the work of internationally-renowned Israeli artist Yaacov Agam, the $80 million project is expected to showcase striking design.

The superior location, unparalleled convenience and low maintenance lifestyle are among the drawcards that have driven savvy buyers away from suburban homes and towards chic urban living over the years.

Today, buyers are becoming increasingly aware of their options when it comes to styling their off-the-plan purchase to maximise the benefits of apartment living.

More often than not buyers are eager to ditch the dated decor and start afresh.

Kristian Nelson-Marshall a buyer of a two bedroom apartment in Viking by Crown is enthusiastic about the opportunity to update his style-of-living.

“I’m really looking forward to furnishing my new apartment,” he said.

“For me, it’s about minimalist furniture that is still practical and offers storage to maximise the use of the space.”

“Right now I think I’ll be going for a contemporary style with brightly coloured accents.”

Interior Design Director of Axlund & Goldstein, Sue Axlund is delighted that buyers are raising the stakes and understanding why styling and interior design is not just to showcase a residential development but to aspire to have as an integral part of their home interior.

“Kristian is a part of the growing number of owners that are enthusiastic when it comes to styling their apartment,” she said.

“Buyers are beginning to realise that styling can be relatively inexpensive and is all about the complementary fusion of functionality, space efficiency and creativity.”

Buyers look to add colour, texture, lighting, art, soft furnishings and even flower arrangements to personalise their apartment and create their own touches.

She says off-the-plan purchasers often love the idea of creating something from scratch.

Viking by Crown Development Director, Tim Campbell says the apartment itself is the buyers own space to interpret and create.

“The great thing about a new apartment is that it really is a blank canvas,” he said.

“Apartments offer the freedom to create your dream home but are low maintenance and handy in terms of location.”

Tim Campbell explains that delivering a project like Viking by Crown needs to go beyond exceptional building design and lavish common facilities.

“This is about providing functional and exciting living premises that delivers an experience to each buyer through SPACE,” he said.

Substance-Prestige-Architecture-Commercial-Experience (SPACE) refers to a principle of design Crown uses to develop and allows the developer to deliver consistent and innovative projects across Sydney.

Viking by Crown features 110 apartments, a stunning 25 metre pool, a fully equipped gymnasium plus a ground floor terrace cafe.

As the CBD fringe suburb of Waterloo bourgeons, buyers can look forward to the proliferation of the vibrant precinct.

Residents will enjoy the convenience of inner-city lifestyle close to Sydney’s best shops, cafes and nightlife.

Viking by Crown began construction in 2012 and is expected to be complete in mid-2014.

Buyers can expect a new in-situ two-bedroom display apartment to be installed in the coming months ahead of Viking by Crown’s expected completion in mid-2014.

Crown Group offers buyers access to design consultation services through their exclusive Platinum Club, a member program for buyers

A premium selection of one, two and three bedroom apartments are now available to buy.

Prices start from $660,000.

Media enquiries:

Dominique Kuhne, Communications Coordinator

(02) 9925 0088 or 0433 887 449

About Crown Group

Crown International Holdings Group (Crown Group) is a leading Australian property group, active in property development and property investment in Sydney.

The company was co-founded by architect Mr Iwan Sunito and engineer Mr Paul Sathio in 1996.

Iwan Sunito graduated with Bachelor of Architecture (Hons) and Master of Construction of Management from University of NSW. In 1993 Iwan became a Registered Architect in NSW and was awarded the UNSW Eric Daniels award for excellence in residential design.

Paul Sathio graduated with a Bachelor degree in Civil Engineering from University of Technology Sydney (UTS) and a Masters of Engineering Science from University of NSW. Paul has more than two decades’ experience in the construction and development industry.

Crown Group was recently awarded the Urban Development Institute of Australia (UDIA) NSW President’s award – considered one of the highest property development accolades in Australia – for its resort-style development Top Ryde City Living.

Top Ryde City Living was also named best High-Density Development in NSW and ACT at the UDIA NSW awards for excellence 2013 and a Master Builders Association Excellence in Housing award 2013.

Crown Group’s other award-winning developments include a joint venture with Prosha Pty Ltd, The Eastlakes Town Centre, awarded UDIA NSW best Concept Design 2013, the innovative, waterfront development Sanctum by Crown, awarded a Master Builders Association Excellence in Housing award 2012 and the hugely-successful ICON at Homebush, awarded HIA (Housing Industry Association) CSR Housing Awards 2007 Apartment Project of the Year.

Since the company was founded 17 years ago, Crown Group has successfully completed major developments in Sydney’s best locations including Bondi, Bondi Junction, Parramatta, Ashfield, Epping, Homebush, Newington, Pennant Hills and Rhodes.

Today, Crown Group boasts a $3 billion portfolio of projects under development and in the pipeline and is currently developing four major projects, Top Ryde City Living, a seven-tower development in Top Ryde, Viking by Crown, a 10-storey residential complex in Waterloo, V by Crown, a 27-storey residential tower in Parramatta and Skye by Crown a 20-storey development in North Sydney launched in June 2013.

Crown group launched Viva by Crown, the final stage of Top Ryde City Living in August and will launch a development in Sydney’s CBD in 2014.

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