PRESS BLOG BANNERS_Media Release Banner


(Sydney, Australia) Tuesday August 28, 2018 – Leading Australian property developer Crown Group has today announced its latest development Mastery by Crown Group.

Mastery by Crown Group takes Sydney into new territory by combining the visions of three industry leaders; Crown Group Chairman and Group CEO Iwan Sunito; world-renowned Japanese architect Kengo Kuma and award-winning Sydney architect Koichi Takada.

The five-building development is the first collaboration of its kind for the harbour city.

Kengo Kuma is the master behind the eye-catching focal point of the development; an innovative 19-storey tower featuring a striking plant-filled, green exterior designed to emulate a stacked forest.

The remaining four buildings consist three buildings designed by Koichi Takada Architects and a building designed by Sydney-based architects Silvester Fuller; adding a unique local perspective to the design.

Crown Group Chairman and Group CEO Iwan Sunito said his vision for Mastery by Crown Group was for it to become a vibrant and diverse community in Sydney’s inner suburbs.

Located at 48 O’Dea Avenue Waterloo, Mastery by Crown Group will comprise 384 luxury apartments, resort-style residents amenities including an infinity-edge cantilevered rooftop pool, gym and community room and a ground-floor retail precinct comprising a mix of restaurants, cafes and shops.

Named Urban Taskforce Property Person of the Year 2015, Mr Sunito graduated with Bachelor of Architecture (Hons) and Masters of Construction Management from UNSW and was awarded the UNSW Eric Daniels award for excellence in residential design before becoming a Registered Architect in 1993.

Mr Sunito co-founded Crown Group with business partner Paul Sathio in 1996. Crown Group has since established a portfolio of projects under construction and in the pipeline worth $5 billion.

“With Mastery by Crown Group, we are creating a new urban hub; a unique community where people can meet, connect, learn, relax and play together, enjoying an enriched community life in this growing suburb,” Mr Sunito said.

“We are so proud to bring Mastery by Crown Group to Sydney,” he added.

It was a great coup to have both Kengo Kuma and Koichi Takada collaborating on the project, Mr Sunito said.

“Kengo Kuma and Koichi Takada each have their own unique style and ethos and are true leaders in their field, renowned for their creativity. I feel the collaboration of the two will lead to something new and unique for Sydney,” Mr Sunito said.

“We are excited to be able to take the next step in furthering the path of Sydney as it becomes increasingly recognised for its leading architecture,” he said.

Kengo Kuma founded Kengo Kuma and Associates, Inc. in his home nation Japan in 1990. Last year the company made its first foray into Australia designing The Darling Exchange, a six-storey public building in Darling Harbour followed by a 25-storey hotel in Sydney’s Circular Quay. Kengo studied at Columbia University in New York City and made last year’s Dezeen Hot List.

The “stacked forest” apartment building at the heart of Mastery by Crown Group will be Kengo Kuma and Associates’ first residential project in Australia.

“Our intention is to give a warm and a natural atmosphere to the community with unique design strategies,” Mr Kuma said of the 19-storey residential tower.

“The upper volume of the tower seamlessly transforms into the lower part of the stepped terraces in order to create an intimacy between the building scale and the pedestrian scale on the street level.

“Eaves wrapping the façade are covered by sticks which give a warm impression of the wood to the façade.

“The entire façade becomes a vertical urban forest by having vegetation on each eave.

“Those strategies will blur and soften the profile of the building, and give a whole new image of the Mastery by Crown Group precinct of the Waterloo,” Mr Kuma added.

Japanese-born Sydney-based architect Koichi Takada has designed three of the five buildings at Mastery by Crown Group. Mr Takada began his career in Tokyo and moved to Sydney in 1997. His firm Koichi Takada Architects has won multiple awards for its residential, retail and hospitality designs.

“It is my honour to work alongside Kuma sensei, the Japanese master of architecture. It is a dream come true,” Mr Takada said.

“I drew on an idea of ‘green luxury,’ finding inspiration in nature. Each building is designed with a ‘human touch’ to express its organic and distinct architectural character.

“Responding to Kengo Kuma’s vision for the tallest of the five buildings, I am excited to design three low-rise buildings that create a dynamic architectural dialogue within the precinct,” Mr Takada added.

Mastery by Crown Group sits within the City of Sydney’s Green Square redevelopment precinct; 5km from Sydney’s CBD, 3km from UNSW and 7km from Sydney’s Airport.

With more than 40,000 jobs expected to be created in the Green Square area by 2030, the development will be home to hundreds of new Waterloo residents when completed in 2021.

“Crown Group’s on-going vision for Waterloo will continue to positively regenerate the area’s former industrial warehouses with an ‘organic’ and ‘healthy’ green neighbourhood, celebrated by their signature resort-style living for residents and a new street culture to benefit the public,” Mr Takada said.

Crown Group will begin accepting expressions of interest on September 10. Apartment sales will begin in November.

Construction is scheduled for completion in 2021. For more information or to register your interest please visit


Fast Facts:

  • Mastery by Crown Group consists five buildings; the tallest is a 19-storey tower designed by Kengo Kuma and Associates
  • The remaining four buildings include three buildings designed by Koichi Takada Architects and one building designed by Silvester Fuller.
  • The development is located at 48 O’Dea Ave Waterloo
  • It is the first time Kengo Kuma and Associates has designed a residential building in Australia.
  • The design of the 19-storey tower was selected by an independent judging panel including representatives from the City of Sydney, during a design competition.
  • Apartment sales will begin in November
  • Construction is expected to be completed in 2021.

Media Interviews

Crown Group Chairman and Group CEO Iwan Sunito is available for a limited number of interviews on request.

Editor’s Note

Images and video are available upon request including artist impressions, photographs of display apartments and computer-animated ‘fly-through’ footage of selected Crown Group developments.

Media Enquiries:

Kate Prideaux, General Manager of Communications & Public Relations

(02) 9925 0088 or 0401 863 436

Lina Guo, Communications Executive at Crown Group

(02) 9925 0088 or 0429 459 510

About Crown Group

Crown Group Holdings (Crown Group) is a leading Australian property group specialising in property development, property investment and serviced apartments. The company was co-founded by architect Mr. Iwan Sunito and engineer Mr. Paul Sathio with its first project in 1996.

Iwan Sunito graduated with Bachelor of Architecture (Hons) and Master of Construction Management from University of NSW. In 1993 Iwan became a Registered Architect in NSW and was awarded the UNSW Eric Daniels award for excellence in residential design. Iwan was awarded an EY Entrepreneur of the Year Award 2013 and was also named Urban Taskforce Australia’s Property Person of the Year 2015.

Paul Sathio graduated with a Bachelor degree in Civil Engineering from University of Technology Sydney (UTS) and a Masters of Engineering Science from University of NSW. Paul has more than two decades’ experience in the construction and development industry.

Past and recent projects

Since the company was founded in 1996, Crown Group has successfully completed major developments in Sydney’s best locations including Bondi, Bondi Junction, Parramatta, Ashfield, Epping, Homebush, Newington, Pennant Hills and Rhodes and most recently the 28-storey V by Crown Group in Parramatta. Today, Crown Group boasts a large portfolio of projects under development and in the pipeline and is currently developing four major projects; Infinity by Crown Group in Green Square, a 25-storey residential tower Arc by Crown Group in the heart of Sydney, Waterfall by Crown Group in Waterloo and Eastlakes Live in Sydney’s Eastern Suburbs.


Crown Group has been awarded more than 20 high-profile industry awards including the 2018 UDIA NSW Best Mixed-Use Development for V by Crown Group Parramatta, 2015 Master Builders Australia (MBA) NSW Excellence in Construction Awards for Viking by Crown Group Waterloo and 2014 Urban Development Institute of Australia (UDIA) NSW President’s award – considered one of the highest property development accolades in Australia – for the seven-tower, resort-style development Top Ryde City Living.

Skye Hotel Suites

Crown Group launched its first Skye Hotel Suites in Parramatta in August 2017 with a second hotel to open in Sydney’s CBD in October 2018.

Future launches

Crown Group will launch its next project Mastery by Crown Group in November 2018

Download the original article Facebooktwittergoogle_plusredditpinterestlinkedinmail