The term 'luxury' tends to get thrown around a lot these days. In fact, plenty of marketers slap the term on any better-than-average product in order to entice buyers.
But what does luxury really mean? And how do you know you're getting it when you're paying top dollar for a luxury property?
Crown Group truly is synonymous with luxury, which means that every apartment in every building doesn't lack for anything – and even offers more than you could hope for. Here are just a few examples of what you can expect in a true luxury apartment.
Extensive high-end facilities
One of the first and most obvious indicators of luxury should be the range and quality of facilities on site.
For example, some of Crown Group's apartments feature retail stores, private rooftop gardens, a cantilevered gym, and a rooftop infinity pool.
The very definition of luxury is 'something that is helpful or welcome and that is not usually or always available'
The very definition of luxury, according to Merriam Webster, is "something that is helpful or welcome and that is not usually or always available". All of these features undoubtedly fall into this category, and they are certainly not often found in other apartment buildings around Sydney's CBD.
Location, location, location
It goes without saying that location is vital for any property purchase, but luxury dwellings take this one step further.
Look for properties that bring you close to the centre of the action, with handy access to local business centres, dining and bar scenes, and public transport options. Those living in luxury properties should never have to travel far for such amenities.
Plus, a stunning, ever-changing view is also a huge part of your luxury location. Floor-to-ceiling windows showcasing city skylines, shore lines, and natural scenery, should all be expected from luxury.
Any normal apartment may feature a nice view, top-of-the-range appliances and furnishings – but there is that something special in a luxury apartment that isn't part of any list of chattels.
This means that surreal atmosphere that comes from stepping foot into a Crown Group apartment. The rooms are plentiful in light, with high ceilings and room to move. The balconies are deep and inviting, and every interior space has been carefully considered and appointed. Together, these units offer a space that makes coming home all that more enticing.
If you're ever in doubt about what an example of luxury real estate looks like, take a look at any one of Crown Group's developments throughout Sydney. With the style, elegance, and comfort of a royal residence, you'll leave with 100 per cent certainty about what the word really means – and where you'll be moving next.