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Feb
14
2018

CROWN GROUP REVEALS PUBLIC ART FOR SYDNEY

Australian art studio creating illuminated sculpture for new laneway

(Sydney, Australia) Wednesday February 14, 2018 – Crown Group, the award-winning developer of distinctive residential and commercial properties across Australia, today revealed the plans for Reflect, a stunning new illuminated public art piece at Arc by Crown Group, a luxury 22-storey residential tower being built at 161-165 Clarence Street in Sydney’s CBD.

Reflect will be created by Ramus Illumination, an award-winning collaborative design studio based in Melbourne. Reflect will be an illuminated sculpture that is suspended across a new laneway connecting Kent and Clarence streets. The sculpture stretches 12 metres across the atrium from the third to the eighth levels, with a shifting shape inspired by the murmuration of birds and the daily patterns of people as they journey to and from the city.

The artwork is comprised of a steel frame, stainless wires and thousands of LED lights. The form itself is reflective of a path of flight through the air, and the subtly shifting palette of colour and movement in the lights brings an ever-changing energy and life to the atrium sky space.

“Reflect challenges convention and will be an exciting addition to Sydney’s public art collection, one that would reflect the modern city of Sydney,” Iwan Sunito, Group CEO and Chairman of Crown Group said. “We are excited to see this artwork take its place in Sydney’s newest laneway; at Arc by Crown Group.”

“The purpose of our work is to reflect the quality of light in all people through the buildings and public spaces of our cities,” said Founder Ramus Illumination Bruce Ramus. “Reflect shifts according to your perspective beneath it. The illumination reflects the urban rhythms of the community below – adding light and subtle movement.”

“Arc by Crown Group reflects the past and the future of Sydney in its heritage-inspired brick podium and contemporary glass tower above,” says Koichi Takada, Principal Koichi Takada Architects and designer of Arc by Crown Group, describing the 8-storey atrium that is the palette for the illuminating work of art. “Reflect will welcome and highlight the arrival experience into Arc by Crown. The twisting artwork under the mirrored ceiling, reflects the activity below – an experience that will be a popular Instagram moment.”

Takada’s iconic design for Arc by Crown Group is exciting, innovative and unique and is destined to set a new benchmark for architectural design in the western skyline of Sydney’s CBD. The design incorporates a through-site pedestrian walkway forming a new laneway between Clarence and Kent streets, heritage-inspired archways on lower levels and a modern glass-and-steel tower rising 22 storeys above street level, with an elegant curved steel roof structure that adds a sculptural shape to the skyline.

Crown Group, with this project, has achieved a wonderful balance between creating an awe-inspiring structure that will be a feature of the Sydney skyline with a street level aspect and function that embraces and enhances the environment in which it is built. The site provides a unique canvas for embracing the heritage-inspired brickwork of Sydney’s past with the contemporary design that Sydney and Crown Group have become known for. The design encourages both natural and recessed lighting to flood through all aspects of the building allowing the sheer beauty of the architecture to come to life at any stage of the day.

When completed in mid-2018, Arc by Crown Group will offer 220 studio, one, two and three-bedroom apartments built to the highest luxury standards and with the intuitive and thoughtful amenities for which Crown Group is renowned.

This week Crown Group introduced Arc by Crown Group’s Signature Collection, a limited selection of previously unreleased luxury apartments. It features an exclusive selection of just 12 one-bedroom-plus-study apartments and a ‘Super Penthouse.’

“We are incredibly excited to release the Signature Collection to complete the journey that has been Arc by Crown Group,” Iwan Sunito, Group CEO and Chairman of Crown Group. “This jewel in the crown of the Sydney CBD embodies all that Crown Group stands for. This architectural masterpiece will not only change the face of Sydney, but will set the new standard for inner city luxury living.”

The Signature Collection at Arc by Crown Group will be released for sale today. Prices for one-bedroom apartments range from $1,075,000 – $1,555,000.

For more information on apartments for sale please visit www.crowngroup.com.au or call 1800 101 138.

ENDS

Media Interviews

Crown Group Chairman and Group CEO Iwan Sunito is available for a limited number of interviews on request.

Media Enquiries:

Kate Prideaux, General Manager of Communications & Public Relations (02) 9925 0088 or 0401 863 436
kateprideaux@crowngroup.com.au

Lina Guo, Communications Executive
(02) 9925 0088 or 0429 459 510
linaguo@crowngroup.com.au

About Crown Group
Crown Group Holdings (Crown Group) is a leading Australian property group specialising in property development, property investment and serviced apartments.
The company was co-founded by architect Mr. Iwan Sunito and engineer Mr. Paul Sathio with its first project in 1996.
Iwan Sunito graduated with Bachelor of Architecture (Hons) and Master of Construction Management from University of NSW. In 1993 Iwan became a Registered Architect in NSW and was awarded the UNSW Eric Daniels award for excellence in residential design.
In recent years Iwan received a number of awards including Indonesia’s Property & Bank Magazine Golden Leadership Award 2013, the 2013 Congress of Indonesian Diaspora Entrepreneur award and named a winner in the 2013 Ernst & Young Entrepreneur of the Year Awards. Iwan Sunito was also named Urban Taskforce Australia’s 2015 Property Person of the Year.
Paul Sathio graduated with a Bachelor degree in Civil Engineering from University of Technology Sydney (UTS) and a Masters of Engineering Science from University of NSW. Paul has more than two decades’ experience in the construction and development industry.

Past and recent projects
Since the company was founded in 1996, Crown Group has successfully completed major developments in Sydney’s best locations including Bondi, Bondi Junction, Parramatta, Ashfield, Epping, Homebush, Newington, Pennant Hills and Rhodes and most recently the 28-storey V by Crown Group in Parramatta. Today, Crown Group boasts a large portfolio of projects under development and in the pipeline and is currently developing four major projects; Infinity by Crown Group in Green Square, a 22-storey residential tower Arc by Crown Group in the heart of Sydney, Waterfall by Crown Group in Waterloo and Eastlakes Live in Sydney’s Eastern Suburbs.

Awards
Crown Group has been awarded more than 20 high-profile industry awards including the 2016 International Property Awards Best Residential High Rise Architecture Australia for V by Crown Group Parramatta, 2015 Master Builders Australia (MBA) NSW Excellence in Construction Awards for Viking by Crown Group Waterloo and 2014 Urban Development Institute of Australia (UDIA) NSW President’s award – considered one of the highest property development accolades in Australia – for the seven-tower, resort-style development Top Ryde City Living.
Top Ryde City Living was also named best High-Density Development in Australia at the UDIA awards for excellence 2014 and a Master Builders Association Excellence in Housing award 2013. Crown Group’s innovative, waterfront development Sanctum by Crown was awarded a Master Builders Association Excellence in Housing award 2012 and its hugely-successful ICON at Homebush was awarded HIA’s (Housing Industry Association) CSR Housing Awards 2007 Apartment Project of the Year.

Skye Hotel Suites
Crown Group launched its first Skye Hotel Suites in Parramatta in August 2017 with a second hotel to open in Sydney CBD in mid-2018.

Future launches
Crown Group will launch Eastlakes Live by Crown Group, a new project in Sydney’s Eastern Suburbs in 2018.

www.crowngroup.com.au

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